The wineries of the Valencian Community consolidate their presence in Poland through Ivace+i International

 

The entity Ivace+i Internacional, dependent on the Conselleria de Industria, Turismo, Innovación y Comercio, has organized a trade mission in the Salón de Vinos de España en Polonia to promote Valencian wine offerings to importers and specialists in the Horeca channel in Varsovia.

 

Boosting exports in mature markets

 

The internationalization strategy of the Comunitat Valenciana puts the focus back on the center of Europa. Under the direction of Marián Cano, the Conselleria It has coordinated the participation of eight regional wineries in this professional gathering. This action represents the consolidation of their autonomy at the event for the second year in a row.

 

The CEO of Emprendimiento e Internacionalización, Mónica Payá, has highlighted the importance of this continuity: «The Comunitat Valenciana is participating in this initiative for the second year in a row, following the positive results obtained last year.” The event, held at the restaurant Villa FoksalIt has brought together a total of 31 Spanish wineries, of which the Valencian ones make up a quarter of the total.

 

Opportunities in the Polish market

 

Wine consumption in Polonia It's not just growing in volume, but also in value and sophistication. By Mónica PayáThis market "is undergoing a process of sophistication with the emergence of a new type of consumer willing to purchase higher quality wines," a strategic niche for companies in the sector. agrifood Valencian.

 

During the day, the wineries held B2B meetings with key market players, including specialty shops, wine stores, sommeliers, and major distributors such as Ambra, Dar Wina, Centrum Wina, Caterteam, Dom Vina, Trezor Wines y Wineonline.

 

Participation Indicator	Key Data
Number of wineries of the Comunitat Valenciana	8 wineries
Total number of Spanish wineries at the Salon	31 wineries
Relative weight of the Community	25% of total
Event location	Varsovia, Polonia
Participating Spanish regions	Comunitat Valenciana, Castilla La Mancha y Aragón

 

Strengthening the commercial network

 

The pooled participation aims to facilitate the penetration of local brands into the channel. Food & Drinks (Hospitality, Restaurants and Catering). The profile of the current Polish consumer seeks more complex experiences, which allows Valencian wineries to compete for quality and differentiation instead of just price.

 

• Direct access to top-tier importers and distributors.
• brand promotion Comunitat Valenciana as a benchmark of quality.
• Trend analysis in an expanding European market.

 

Key points and frequently asked questions about the Wine Fair in Poland

 

What role does the Valencian Community play in this event?

 

Valencian wineries represent 25% of the total Spanish participation in the Salon of Varsovia, with 8 companies present out of the 31 national companies that attended the event.

 

Why is Poland a strategic market for Valencian wine?

 

Due to the sustained increase in consumption and the emergence of a more sophisticated consumer who demands higher quality wines, niche opportunities are being created for premium products.

 

Who are the main stakeholders in this mission?

 

These are professionals from the sector including importers, distributors, Horeca channel managers, sommeliers and representatives of specialized shops and Polish wine shops.

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