The companies participating in the Contract channel mission to Mexico obtain more than 250 interviews with prescribers and promoters

Mexico is among the top 20 destinations in the regional habitat

The mission, which involved six companies from the housing macro-sector, is part of the International Contract Plan launched a year ago by the Region of Murcia.

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The six companies of the Murcia who have participated in the Contract channel trade mission to Mexico They obtained more than 250 contacts and job interviews with prominent figures prescribers, promoters, architects, designers or importers of the North American country. The mission, which visited last week Monterrey and Mexico City., is integrated into the International Contract Plan, an initiative designed by the Community, through the Regional Development Institute, to boost sales within the habitat macro-sector.

 

Director Info, Javier Celdrán, highlighted that this plan, which began to be designed throughout 2015 and was launched last year, has managed to boost the exports of this macrosector.

 

"The number of interviews far exceeded the expectations the companies had traveled with, which was expected to make around 150 contacts. But more important than the quantity was the quality of these contacts, which will allow companies in the region to develop major projects in a market, the Mexican market, which plans to invest nearly €18.000 billion to renovate its hotel infrastructure," he noted. Javier Celdran. 

 

Thus, among the contacts maintained by the companies in the Region are the one that took place with the Treceavoplano Architecture Studio, the most important designer and at the same time importer in terms of the channel Contract refers to the area of Monterrey, and Scale, one of the major project developers in this same area.

 

In Mexico City, the companies held interviews with the CEO of Uribe Krayer, architecture and design studio, responsible for major tourism projects in Punta Cana; with Real Estate Pulse, one of the most active real estate developers in the country, which promotes hotel, office, shopping center and other infrastructure projects both in Mexico and abroad. United States and the Caribbean Sea; or Abilia, a real estate company that is currently developing around fifteen large-scale projects in the residential, corporate, mixed-use, and commercial segments in various Mexican cities.

 

 

 

Exports from this macro-sector reached 192,78 million euros last year, which is almost 40 percent more than five years ago.

 

 

 

During the five-day mission, the six participating companies, from the furniture, marble, lighting, upholstery, installations, and coatings sectors, had the opportunity to showcase their products and witness the high acceptance they received from marketers and purchasing managers in this channel in Mexico. 

 

Exports

 

exports of the habitat macrosector, which includes strategic areas for the region such as furniture, textiles, marble, and lighting, has experienced growth of 39,42 percent in recent years, rising from sales of €138,27 million in 2012 to €192,78 million last year.

 

Regarding the Mexican market, sales last year reached €1,60 million, placing the country among the top 20 destinations for regional housing, and a figure that is now expected to increase following the positive results of this trade mission.

 

The choice of this market took place during the celebration, in April of last year, of the 1st International Contract Meeting, which was attended by more than 80 companies that expressed interest in exploring the sales potential of this specialized sales channel in the North American country.

 

This mission, co-financed with European Funds for Regional Development (ERDF), complete the actions designed within the first year of operation of the International Info Contract Plan, along with the aforementioned International Meeting or the organization of a conference to promote cooperation between habitat companies. In addition, and also integrated into this initiative, an online platform for companies in the Contract channel of the Murcia which includes almost fifty companies, some that already have experience in this sales channel as well as those that are looking to get started in it. internationalization process.

 

“We have large companies that are national and international leaders in the sectors that make up the habitat, as well as very active research centers in terms of design and innovation, such as those for furniture and wood, marble, or equipment for communities. The objective of all these initiatives, integrated into the International Contract Plan"It's about all these companies coming together to showcase their expertise and create synergies that strengthen the region's position in international markets," concluded the Info director.