La Artificial Intelligence (AI) It has become a crucial element for business success, and those companies that do not integrate it into their processes run the risk of losing competitiveness.
Jose Luis Gonzalez Rodriguez, strategic advisor and expert in digital transformation, stressed the importance of adopting AI urgently: “Artificial Intelligence is here to stay, to the point that businesses that do not take advantage of it and adapt to the new times will cease to be competitive.” He also pointed out that AI is not only optimize internal processes, but also improve customer experience through customized solutions and advanced analytics.
Another highlight was the positive impact of AI on employment. Although some fear that automation will lead to massive job losses, Gonzalez recalled the precedent of the Industrial Revolution: “Jobs will not be lost, they will be retrained.” According to data from Accenture, AI will create around 97 million new jobs related to areas such as data analysis, project management and cybersecurity.
The event also included a panel discussion on the use of AI in sport, moderated by Eduardo Barba, head of the Sports section of ABC de Sevilla, in which experts from Real Betis and Sevilla FC participated, who shared success stories in the recruitment of players. The day concluded with a forum on the influence of AI in human resources, where Mamen Blanco and other specialists discussed how it is transforming talent selection and management.
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