At the European Commission in Madrid
The event had the clear purpose of providing those responsible for making business decisions with the necessary information so that they can opt for the best internationalization strategy and be able to position themselves internationally effectively.
The use of technology in the exporting has been the central theme of “V Internationalization Strategies Forum” by ACOCEX e INFEBEX with the support of Banco Santander and Inycom. During the event held this Thursday at the European Commission in Madrid, the value of digital tools has been revealed to facilitate the exit abroad of Spanish companies.
“Today a client is able to make transfers, finance their transfers or anticipate their exports digitally and that is important for the client because it helps them in the daily management of their company,” he explained. Antonio Molina, head of International Digital Innovation of the Banco Santander, which has also exposed the tools that the entity makes available in this regard.
The conference has been a space for analysis for topics such as new technologies in globalization, interaction in logistics, customs and document management, technology applied to customer experience or the opportunity that marketplaces represent, in this sense. Andrés Vicente, director of eBusiness & International Marketing at Inycom has stressed that “it is true that digital channels, in this case marketplaces such as Amazon o AlibabaThey paint a very good picture of the sales process to reach the desired client, but there is a lot of girl behind it, what does this mean? "There are many human factors, not only marketing or logistics issues but also customs, tax issues, etc."
El V Internationalization Strategies Forum has had the clear purpose of providing those responsible for making business decisions with the necessary information so that they can opt for the best internationalization strategy and be able to position themselves internationally effectively.
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