Lead the INITIATIVE: AI & Brand Growth

 

The international business marketing sector is undergoing a profound transformation driven by Inteligencia Artificial (IATo address this change, Initiative, media agency of Omnicom Media, and the Cámara de Comercio de EspañaThey have organized an exclusive meeting in Madrid on May 26, 2026, focused on how to convert the adoption of the IA in tangible results for Spanish companies with an international focus.

 

AI as a Driver of Transformation in International Marketing

 

The event, designed specifically for executives C-level and foreign trade professionals, will offer a strategic vision on the role of the IA in optimizing marketing campaigns and decision-making. Attendees will have access to exclusive data from a study made by Initiative about the impact of the IA en España, providing a rigorous and current context for the application of this technology in internationalization strategies.

 

One of the key points of the meeting will be the presentation of LuminAI, an innovative technological solution developed by Omnicom Media. LuminAI It positions itself as an essential tool for 21st-century marketing. XXInotable for its ability to:

 

• Connect powerful data sources.
• Operating in an environment of IA generative.
• Responding to diverse business challenges, from market segmentation to optimizing advertising investment in international markets.

 

The purpose of this solution is to convert the integration of the IA in business operations in actual business results, a critical factor for companies seeking to expand their global presence and improve their competitiveness.

 

Expert Voices at the Forefront of Innovation

 

The forum will feature the participation of leading experts who will contribute their vision on the challenges and opportunities that the IA It presents for the foreign trade and marketing sector:

 

• Aleida Alcaide, Directora General IA of the Ministerio para la Transformación Digital y de la Función Pública of the Gobierno de EspañaHer presentation will focus on the institutional vision and the regulatory and strategic framework of the IA at the national level.
• Lino Cattaruzzi, Director General de Google EspañaHe will share perspectives on innovations in Google en IA and its impact on digital marketing strategies for global companies.
• Gabriel Sáenz de Buruaga, Socio de AsombroIt will offer a practical vision from the perspective of strategic consulting and the application of IA in business projects.

 

This panel of experts guarantees a multidisciplinary and in-depth analysis, crucial for managers to understand the implications of the IA in their growth and international expansion strategies.

 

Key Details of the Exclusive Meeting

 

The event represents a unique opportunity to be inspired, establish strategic contacts and discover the tools needed to position Spanish brands at the forefront of innovation.

 

Event Information: "AI and Impact on Marketing"

 

Concept
Detail

Date
May 26th 2026

Opening hours
in the period from <p>07:00 to 23:00- 0,50 € / 1h<p> without restriction

Location
C. de Santa María Magdalena 8, 28016 Madrid

Contact (Cámara de España)
C/ Ribera de Loira, 12 – 28042 Madrid

 

Key points and frequently asked questions about AI in marketing and foreign trade

 

What does the meeting organized by Initiative and the Spanish Chamber of Commerce offer?

The meeting offers an analysis of the impact of the IA in marketing, with data from an exclusive study and the presentation of the technological solution LuminAI, focused on generating real business results.

 

Who are the featured speakers at this AI event?

They will participate Aleida Alcaide (General Director) IA, Gobierno de España), Lino Cattaruzzi (General Director of Google España) and Gabriel Sáenz de Buruaga (Partner of Asombro), providing expert insights on the IA.

 

What is the main objective of Omnicom Media's LuminAI solution?

LuminAI seeks to connect data sources in an environment of IA generative to respond to business challenges, transforming the adoption of IA in concrete results for brands, especially in the international arena.

 

Registration: