Lékué deploys its international strategy from Barcelona with innovation and sustainability

 

The renowned brand of kitchen utensils Lékué has announced at an exclusive event its ambitious roadmap for the international expantionDriven by innovation and a renewed visual identity. Under the motto «From Barcelona to the world«, the company has revealed its strategic plans following its integration into the Brabantia group, reaffirming its commitment to easy and healthy cooking globally.

 

The event, held in the heart of Barcelona, ​​brought together around twenty journalists, who witnessed Lékué's new era. Natalia Cabrera, general manager of the brand, and Tim van Elderen, CEO of Lékué and Brabantia, were responsible for revealing the details of this strategy, which seeks to consolidate its presence in key markets and expand into new territories.

 

«Lékué is embarking on a new era: from Barcelona to the world. We want to reach more kitchens, in more countries, offering practical and healthy solutions, without losing our essence.", Natalia Cabrera enthusiastically stated during her speech.

 

The merger with Brabantia, an international B Corp-certified group, will allow Lékué to strengthen its sales network, reaching 64 countries. Despite its global reach, the brand will maintain its Marketing and Innovation departments in Barcelona, ​​where it will promote a strategy focused on design, functionality, and sustainability.

 

For his part, Tijn van Elderen highlighted the company's vision: "Our ambition is clear: to bring healthy and simple cooking to every home in the world. With Lékué, we are committed to innovation with purpose, without losing sight of what makes us unique: creativity, functionality, and a close relationship with the consumer."

 

The presentation also addressed how Lékué has evolved to adapt to the needs of the contemporary home, offering solutions that facilitate the preparation of healthy meals in a context of fast-paced lifestyles and smaller kitchen spaces. The brand has capitalized on trends such as the rise of air fryers, developing products specifically for these new ways of cooking.

 

The day also served to present the Lékué's new visual identity, a redesign that seeks to project a clearer, more coherent, and more comprehensive image while maintaining its distinctive essence. This new branding is already being implemented across all consumer touchpoints.

 

The event culminated with an engaging cooking show led by the renowned culinary influencer Delicious Martha, who together with the Innovation Chef of Lékué, demonstrated the versatility and ease of use of the brand's products, under the concept "Good Food Made Easy".