Leonardo Hotels confirmed in FITUR its expansion by 2026 with the opening of three hotels in Valdebebas, Torremolinos y LisboaThis transaction, partially advised by Colliers, marks the group's entry into Portugal and strengthens its presence in key urban and holiday destinations in the south of Europa.
The hotel group continues its dynamic phase of internationalization and consolidation in the Iberian Peninsula. After celebrating its tenth anniversary in 2025... Españawhere it already manages 19 hotels and nearly 3.000 rooms, Leonardo Hotels has unveiled a roadmap for 2026 that combines Strategic positioning and product diversification.
Strategic growth in Madrid and the Costa del Sol
The strategy in España It focuses on two axes: the segment corporate premium in the capital and the strengthening of vacation tourism en AndalucíaFor both transactions, the chain has relied on the advice of the consulting firm Colliers.
En MadridThe company is betting on Valdebebas, an area of high urban development. Under the brand Leonardo RoyalA newly built hotel with 215 rooms will open in the fall of 2026. Its location is key for international business traffic due to its proximity to Aeropuerto Adolfo Suárez Madrid-Barajasto the fairgrounds IFEMA Madrid and to the future Formula 1 circuit.
On the other hand, in the Costa del SolThe group will add a 398-room establishment in April in TorremolinosThis asset complements its offering in the province of Málaga —where it already operates in Fuengirola— and strengthens its offering for the leisure segment, attracting both families and international travelers.
| Location | Brand / Type | Rooms | Opening Date |
|---|---|---|---|
| Valdebebas (Madrid) | Leonardo Royal (Premium) | 215 | Fall 2026 |
| Torremolinos (Málaga) | Vacational/Holiday | 398 | April 2026 |
| Lisboa (Portugal) | Limited Edition (Luxury) | 132 | Finals 2026 |
Entry into the Portuguese market with the Limited Edition brand
The most significant milestone in this international expansion is the entry into Portugal ’s relationship with the Hotel Corpus Christi Lisboa – Leonardo Limited EditionLocated in the Baixa area, this project involves the rehabilitation of an old 18th-century monastery, transforming it into a luxury hotel that merges historical heritage and contemporary design.
This establishment will be the first of the exclusive brand Limited Edition on the peninsula, joining a collection that includes such references as The Dilly en Londres o The Nikolai Hotel en Hamburgo.
According to Shay Raz, CEO Leonardo Hotels en España y Portugal"With these openings we will continue to strengthen the presence of the family of brands of Leonardo Hotels en España and we are taking a strategic step with our entry into the Portuguese market."
Financial context and European expansion
Growth in the south of Europa This aligns with the group's robust continental strategy. Since January 2024, the company has made a significant investment to expand its portfolio through acquisitions and new construction in markets such as Países Bajos, Francia, Italia, Alemania, Irlanda y Reino Unido.
Among the recent openings, notable assets include NYX Hotel Rome, NYX Dublin y The Posthouse BerlinThe investment figures reflect the magnitude of their commitment to the European hotel sector:
| Concept | Key Figures (As of January 2024) |
|---|---|
| Investment volume | 740 millones de euros |
| Hotels acquired | 30 establishments |
| Main markets | Reino Unido, Alemania, Italia, España, Irlanda |
Key points and frequently asked questions about the expansion of Leonardo Hotels
What does the entry of Leonardo Hotels en Portugal?
This represents a strategic milestone as it enters a new national market. It does so with a luxury hotel in Lisboa, under the brand Limited Edition, rehabilitating an 18th-century monastery, which demonstrates a commitment to unique assets of high historical value.
What is the chain's strategy in Madrid?
The chain is strengthening its corporate and premium segments. The new hotel in Valdebebas Take advantage of the connectivity with the airport, IFEMA and the future F1 circuit to attract business and MICE customers.
Who has advised on the operations in España?
The real estate consultant Colliers has actively participated in advising Leonardo Hotels in the processes of incorporating the assets of Valdebebas y Torremolinos.
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