llaollao meets a new milestone: exceeding 300 stores worldwide

The leading Spanish frozen yogurt company

To all these reasons for celebration we will soon add the imminent opening in Bolivia, where an agreement has been signed with a master franchise to develop the brand in the country and with which the company reaffirms its commitment, growth and its consolidation in South America.

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Specifically, there are now more than 330 points of sale of this company that was born, in the midst of the 2009 crisis, in a small store in Denia and which, 14 years later, has recorded more than 100 million tubs sold around the planet.

 

Pioneer and innovator since its inception, it only took two years for llaollao to open the doors of 50 stores in Spain and jump to Portugal, the first international market it reached. Furthermore, in all these years of existence, the brand has celebrated many important moments such as its arrival in Asia, Oceania or South America or emerge stronger from the 2020 pandemic by generating a new record of openings derived from a change in its growth strategy that, in Spain, has translated into a commitment to reinforce the equity management of points of sale. Since the pandemic, the company has achieved global growth of 39%.

 

“Since 2019, we have been putting a lot of focus on amplifying the profitability of our points of sale, accompanying it with very strategic growth. To do this, in Spain we focus mainly on the expansion through equity units, and also multi franchisees that allow us to grow, reinforcing, at the same time, our brand image. In addition, we are committed to creating alliances with key strategic partners such as Primark, El Corte Inglés or Parques Reunidos"This offers a unique dining experience to the consumer. This reinforces and increases llaollao's specific weight across the entire network," he noted. Pedro Espinosa, CEO of llaollao.

 

Currently, the leading frozen yogurt brand that turned a small family business into an international brand has another reason to celebrate: it has already surpassed 300 stores, surpassing 330. It has precisely been Madrid, one of the locations with the largest number of stores (almost 50), the city in which this 300 store has been located, specifically, on the legendary Alcalá street, 145.

 

Currently Asia has become the second most important market for llaollao

 

Furthermore, in its objective to adapt and anticipate new consumer trends and in its commitment to elevate the experience of its consumers, llaollao continues to strengthen its presence through its alliance with Parques Reunidos, adding two new food trucks at the Aquopolis Costa Daurada and in the Aquopolis Torrevieja. Two more are added to them: one in the 7 Palmas Shopping and Leisure Center (Las Palmas de Gran Canaria) and another at the Habaneras Shopping Center.

 

To all these reasons for celebration we will soon add the imminent opening in Bolivia, where an agreement has been signed with a master franchise to develop the brand in the country and with which the company reaffirms its commitment, growth and its consolidation in South America. In this market it will open 3 points of sale soon, one of them in the Viru Viru International Airport.

 

At the same time, the company will especially strengthen its presence in the Asian continent, which has become the second most important market for the company thanks to the more than 150 points of sale spread throughout the continent.

 

“Currently, Asia has become the second most important market for llaollao, not only because of our presence in points of sale (in Malaysia we expect to reach 130 stores by the end of 2023, and just a few days ago we celebrated our 100th) but also because we have positioned ourselves as a leisure activity in itself, thanks to the quality of our product, our brand spirit, and llaollao’s ability to adapt to each market, culture, and set of habits,” Espinosa adds.