The organism Andalucía TRADE It will host a free webinar on May 21, 2026, to analyze the five mistakes that limit global expansion. The goal is to help companies optimize their brand strategy and improve their competitiveness in demanding international markets.
Often the business internationalization It doesn't depend solely on the product, the target market, or the selected distribution channel. In many cases, the real obstacle lies within the product itself. brand: the way it presents itself to a new audience, how it is perceived, the degree of trust it manages to generate and, above all, whether it is truly prepared to compete beyond its borders.
The impact of the brand on external competitiveness
During the training session, the main pitfalls that hinder international expansion will be addressed from a technical and practical perspective. This is for companies focused on foreign trade And for global businesses, detecting and correcting these corporate shortcomings is an indispensable factor for growth.
The session will break down the following key areas of analysis for logistical and commercial success:
- Why many companies with high export potential fail when trying to differentiate themselves outside their local market.
- What structural and intangible aspects should be strategically reviewed before making the leap abroad?
- How a solidly crafted brand strategy can become a real lever to bolster the competitiveness.
Program and speakers specializing in positioning
The digital event will feature in-depth analysis from two professionals in the field of corporate consulting. The presentations will be given by Ignacio Ramos, CEO de Grupo Borneo and certified consultant of Servicio de Consultoría sobre Estrategia y Posicionamiento de Marca de Andalucía TRADE; next to María GonzálezAccount manager and brand consultant at Grupo Borneo.
| Opening hours | Program Activity |
|---|---|
| 11:00 pm. | Welcome and introduction to the event. |
| 11:05 pm. | Keynote address: The 5 mistakes that hinder the internationalization of your brand. |
| 11:45 pm. | Open shift for consultations and questions. |
| 12:00 pm. | End of the training day. |
| Event details | Modality: FREE and ONLINE | Date: May 21th 2026 |
Key points and frequently asked questions about mistakes in internationalization
When and in what format is this event held?
The seminar will take place on May 21, 2026, starting at 11:00 AM, and will be delivered entirely online and free of charge to interested companies.
Who are the experts in charge of leading the session?
The seminar will feature expert presentations from Ignacio Ramos y María González, both professionals linked to Grupo Borneo, a strategic and brand consulting firm.
What is the main objective of this webinar?
The central purpose is to outline the five common mistakes that hinder a brand's growth abroad and offer a strategic vision for transforming corporate identity into a key competitive advantage within the sector. international trade.
Any questions about this news?
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