“Foods Made in Aragón” will be present on Alibaba, the largest B2B Marketplace in the world

pioneering project

The Aragon Food Industry will have its own store starting next April on Alibaba.com, the world's largest B2B digital marketplace.

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La Food and Beverage Industry of Aragon will have its own store in the largest market B2B the world, Alibaba.comThis has been one of the actions selected after the prior analysis carried out within the framework of the Digital Internationalization Cooperation Project that are driving the Association of Food Industries of Aragon, Food Cluster of Aragon and Agri-Food Cooperatives of Aragon; project that has been funded with EAFRD funds and the Government of Aragon through the 2014-2020 PDR.

 

This project, a pioneer in Spain, is also being developed in collaboration with the Aragonese technology company INYCOM, which after carrying out the preliminary diagnostic phase on a representative sample of companies in the sector in Aragon, and evaluate various options of eCommerce, international eMarketing and B2B and B2C Marketplaces, In this new phase, it will be responsible for facilitating and improving the presence of participating companies in digital channels through the selected actions.

 

With the creation of the store in Alibaba.com The aim is to facilitate and enhance contact between the quality offerings of Aragon's food companies and buyers from around the world who are present on the most important digital marketing portal. Alibaba.com is the largest marketplace. B2B in the world, with 160 million registered buyers, more than 6 million sellers and activity in more than 240 countries.

 

 

Aragon's agri-food offering will also be present on the MundoSpanish Portal, an international network of Spanish companies around the world that brings together Spanish food importers, hotels and restaurants run by Spaniards, and tourism companies.

 

 

 

In addition, this project seeks to improve the presence of food SMEs in the international markets and increase the number of agri-food exporting companies from Aragon. Therefore, the project also includes the creation of a product portal Food and Beverages from Aragon on MundoSpanish.com, a portal that brings together a large number of Spanish businesspeople from around the world, primarily importers of Spanish products abroad, owners of hotels, restaurants, and gourmet shops, as well as other businesses linked to tourism and gastronomy.

 

The project was born from the cooperation between the three entities that promote the project, which together represent more than 80% of the company's turnover. Agri-food Industry of Aragon, and its commitment and focus on promoting the competitiveness of food SMEs in Aragon.

 

Furthermore, this innovative project aims to serve as a pilot project for companies when embarking on the digital transformation of their businesses, which also includes the marketing of their products. "Through collaboration on this project, companies will be able to learn from each other and will have useful and relevant information to consider other digital marketing objectives and actions individually; ultimately, it will help facilitate their adaptation to technological changes and boost their competitiveness in the medium term."

 

Partner Entities of the Digital Internationalization Cooperation Project:  Association of Food Industries of Aragon. Aragon Food Cluster. Agri-food Cooperatives of Aragon. Association of Wines of the Land of Aragon. Association for the Development and Promotion of Food Quality Products – C'ALIAL. ITAINNOVA. Project financed with EAFRD funds and the Government of Aragon, within the 2014-2020 Rural Development Plan of the Government of Aragon.