Interview with Pablo Mora-Fugueroa president of Casalbor
Currently they are billing around 16 million euros with the sales mix between own brands and distributed brands.
Casalbor Wines & Spirits is a family company born in 2004, dedicated to the production of wines, Premium soft drinks and spirits. Brands made and supervised by Casalbor, as well as others of recognized prestige, belonging to main companies in the sector, are developed through Casalbor Trade. The commercial team, focused especially on the horeca channel At a national and international level, it bases its activity on a direct relationship with the client, achieving a personalized service and maximum satisfaction.
Currently they are billing around 16 million euros with the sales mix between own brands and distributed brands. They have a very ambitious strategic plan for the coming years since they aim to double the turnover by own brands and with brands in distribution, in such a way that the ratio they have now of 60% – 40% is always maintained.
The company defines itself as creators of brands, treating them in distribution as if they were their own. When the sales team is on the street they do not distinguish between Wint and Pampero As for origin, they are two brands that will have part of their portfolio on equal terms. That is the true origin of Casalbor Trade, become a commercial company and as such the objectives are set in the management committees, but on the street and in the committees the team does not distinguish the brand.
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