Minister Agricultura, Pesca y Alimentación, Luis Planas, has announced a coordinated strategy to boost the export of Spanish wines to Mercosur, India e Indonesia, taking advantage of the recent trade frameworks of the Unión Europea and the renewal of the promotion agreement with ICEX.
Internationalization strategy and new markets
During a meeting with the Conferencia Española de Consejos Reguladores Vitivinícolas (CECRV), which represents 58 protected designations of origin, the minister Luis Planas He emphasized that the opening of strategic markets such as Asia and Latin America offers a "extraordinary potential"The key to success, according to the minister, lies in action coordinated and sustained that involves regulatory boards and public administrations.
To maximize commercial impact, the Government is committed to multi-year campaigns under the shared brand Spain Food NationThis platform seeks not only to increase visibility, but also to facilitate the efficient adaptation of Spanish wineries to the regulatory requirements technicians of each international destination.
Investment and public-private partnership frameworks
Since 2020, the collaboration between the Ministry and the ICEX España Exportación e Inversiones It has been the driving force behind international promotion. The new agreement for the period is currently being processed. 2026 - 2027, which will succeed the current agreement endowed with more than 8 million euros.
| Concept / Instrument | Amount / Scope | Period / State |
|---|---|---|
| German MAPA ICEX present | 8,4 millones de euros | Valid until Sept. 2026 |
| New Promotion Agreement | Adapted to new trends | In process (2026-2027) |
| Help ISV (Third Countries) | 56 millones de euros | Annual call for applications |
| Current wine exports | 3.000 millones de euros | Current annual figure |
Wine as the central focus of the International Gastronomy Plan
Another of the pillars discussed has been the International Plan for Spanish Gastronomywhose official presentation will take place on Monday February 9This plan positions wine as an element of identity that connects tourism with the territory and innovation. Planas He recalled that there is a "significant margin" to raise foreign sales above current levels.
Furthermore, the sector will receive a regulatory boost with the new European Commission wine packageThis regulation, which will come into force in spring, includes:
- Greater flexibility in the planting authorizations and replanting.
- New instruments for regulating market supply.
- Official and regulatory recognition of the dealcoholized wines or low alcohol content.
- Access to the 56 million euros of the Intervención Sectorial Vitivinícola (ISV).
Key points and frequently asked questions about wine promotion
Which markets are priorities for Spanish wine according to the Government?
Priority markets are those with recent trade agreements UE, specifically Mercosur, India e Indonesia, where the aim is to expand the presence of designations of origin.
What does financial support for promotion in third countries consist of?
The sector has almost 56 millones de euros through Intervención Sectorial Vitivinícola (ISV), intended exclusively for promotional activities in markets outside the Unión Europea.
What's new in the European Commission's new regulations?
The regulations arriving in spring will allow for more flexible management of vineyards and, notably, the official recognition of wines with lower alcohol content to adapt to new global consumption trends.
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