Madrid Platform establishes itself as a key meeting point for international business

Its annual celebration is already planned in Madrid

The closing comes after 3 days of business closing and business debate, 55 events, 93 organizations involved, +600 companies, +5.000 participants (in-person and virtual), 48 countries connected to streaming and 20 countries represented by embassies, Chambers of Commerce and international promotion organizations.

Today the Cibeles Palace hosted the last day of business meeting and international debate of Madrid Platform, international business HUB between Europe and Latin America, With the presence of Begoña Villacís, Vice Mayor of Madrid and Reyes Maroto, Minister of Industry.

“I have rarely seen Cibeles bustle as much as it has in recent days, we knew that something important was happening,” said the Vice Mayor during her closing speech in the Centro-Centro Auditorium of the Cibeles Palace where, for 3 consecutive days, the Forums have been hosted. international; forums that during the first day were opened by different institutional figures: Carme artigas, Secretary of State for Digitalization and Artificial Intelligence, Government of Spain; Felix Bolaños, Secretary of State for the Presidency of the Government of Spain; Angels Moreno Bau, Secretary of State for International Cooperation and Reyes Maroto, Minister of Industry, Commerce and Tourism, Government of Spain.

The first international business HUB between Europe and Latin America becomes an important platform for the presentation of investment plans and opportunities

The HUB was created to cover the need for a natural meeting space for companies from Europe and Latin America and proposes to Madrid as a strategic business nexus for both continents. The project, which has the active support of the Madrid City Council, has woven a business network that allows SMEs from different sectors to connect through one-on-one meetings to explore real business opportunities as well as to gather the opinions of more than 350 panelists and experts on entrepreneurship, investment and internationalization of companies from the so-called “new normal”.

A meeting that has an online platform for connecting companies designed to promote the synergies of SMEs from different sectors and countries, especially in the Ibero-American and European sphere and which has been attended by a total of more than 5.000 people (in person and virtual) under all the COVID prevention guarantee, thanks to the partner in management of the COVID in companies, Democratest.

In order of intervention at the closing of the first edition of Madrid Platform, the Vice Mayor of Madrid, Begoña Villacís, in the Centro Centro Auditorium of the Palacio de Cibeles, pointed out: “We are going to return with Madrid Platform next year, and what is more important, we are connecting Europe and Latin America with Madrid as a link between both.”

For its part, Reyes Maroto noted: “The topics and challenges that have been discussed in the Madrid Platform forums are the challenges that the Government of Spain has put on his agenda. Betting on the economy, on ecology, on digitalization and on business. Spain and Latin America have to work together to achieve these objectives to build the future.”

Finally, Carlos Morales, president of Madrid Platform He greatly appreciated the support of the City Council and, especially, the companies that had made the HUB possible: “Many thanks to the City Council, the Government, the Community of Madrid and the institutions and companies, without them nothing would have been possible.” . Miguel Ángel Redondo, Councilor for Economy, Employment and Innovation of the City Council, also attended.

Madrid Platform, aware from the beginning of the need to bring together experts and representatives of the most influential agents around the pillars that may affect the international Business, has organized an ambitious content program – and whose recordings are available openly on the HUB's website and YouTube channel – which has already established it in its first edition as a benchmark for international business debate, more specifically in the topics encompassed in four verticals of conversation: Human Rights, Ecological Transition, International Business and Digital Disruption.

In addition, Madrid Platform has simultaneously hosted group and private business sessions – 9 in total – in the Ágora, space reserved for different SMEs to present their viable business projects with an international vocation to 20 potential investors who had already confirmed their interest in the project. The HUB has also already confirmed +1500 business meetings for participating companies, of which the business roundtables or one-on-one meetings stand out that registered companies will be able to hold from the beginning of the event until the end of 2021. The HUB anticipates that, thanks to its business closing formats with a closed agenda, these meetings will have a success rate of more than 60% in terms of creating international synergies, among the more than 600 registered companies and institutions from the more than 20 countries represented at the event.