Madrid consolidates its position as an industrial hub with China: Giants like Maxge Electric and Gemerit seek strategic alliances at IFEMA

 

 

The fairgrounds of IFEMA MADRID It has become the epicenter of corporate diplomacy between Europe and Asia. Given the growing interest of Spanish firms in strengthening their global value chain, the Madrid Chamber of Commerce, Industry and Services, in collaboration with the China Chamber of Commerce for Import and Export of Machinery and Electronic Products (CCCME), has celebrated the Spain-China Business Forum.

 

This event networking Exclusive has brought together key players from critical sectors such as renewable energies, air conditioning, industrial automation, electrical equipment and advanced machineryThe objective goes beyond mere commercial exchange; it seeks to establish a collaborative structure that allows us to face the challenges of Industry 4.0.

 

The Asian giant and the 'Made in China 2025' strategy

 

The macroeconomic context presented during the forum underscores the transformation of the Chinese production model, which maintains its global leadership in manufacturing by bringing together nearly 29% of global productionHowever, the most relevant data for investors is the qualitative shift towards high-end products and digitalization. In 2024, the Chinese machinery sector grew by 6%, and the electronics industry surpassed [the previous figure]. 2,2 trillions of dollars, with investment forecasts of 38.000 billion for 2025 in semiconductors.

 

Leading Voices: A Bridge Between Two Powers

 

During the day, Zhang Jing, Deputy Secretary General of the CCCMEHe highlighted the institutional role in this approach: "Our camera tries to to build a bridge between the two countrieshelping Asian firms better understand the investment environment and establish good relationships with Spanish companies.".

 

The on-the-ground experience was provided Marc Perez, Managing Director of the EEA business unit of CIRCUTOR, who assessed the technological evolution he had experienced firsthand after two decades in the Chinese market: "We have been able to identify technology partners who have made us betterThese are relationships that are becoming stronger, and we hope that today's meeting will open up new opportunities.".

 

Beyond the product: exporting standards and culture

 

One of the most relevant testimonies from the meeting was that of Sufu PengCEO Maxge Electric TechnologyPeng, a company specializing in low-voltage electrical equipment, emphasized that Spain is a key pillar, holding a large share of its European market since its entry in 2013.

 

"In Spain, we don't just seek to export high-end products."the executive stated, "but also Our brand, our standards, and the strength of our industrial culture«making it clear that China's focus is on added value and long-term integration.

 

Post-pandemic trends: Efficiency and 'Smart Control'

 

For its part, Chen Yan, Representative of Gemerit HoldingsHe emphasized the recovery of institutional relations and the new demands of the global market. "Following the pandemic, we see that the governments of Spain and China are rebuilding bilateral communication to boost international business."Yan assured.

 

Gemerit's management was impressed by the forum's level of innovation, which was aligned with global trends: "We see a strong international trend towards the energy saving, environmental protection and smart control«, areas where Sino-Spanish cooperation promises to be fruitful.

 

The institutional opening also included Chang HexiCommercial Counselor of the Chinese Embassy, ​​and Eva Serrano, vice-president of the Madrid Chamber of Commerce, completing a day that also showcased success stories from companies such as SIMON ELECTRIC.