Madridjoya boosts its internationalization in its 75th edition with the presence of more than 15 countries

 

La 75ª edition of Madridjoya, the International Urban and Trendy Jewelry and Watch Fair, organized by IFEMA MADRIDThe event will be held from September 24 to 27. Four months before it is announced, the event has already confirmed its strong international presence, positioning itself as a key meeting point for the global business of the sector. More than 120 companies from 15 countries have confirmed their attendance, a figure that underscores the growing interest from foreign markets.

 

Although the participation of Spanish companies remains strong, accounting for nearly 72% of the total, the fair stands out for its growing presence of international firms. Established European markets such as Italia, Austria, Bélgica y Polonia They will be represented, along with new strategic operators such as TurquíaLikewise, there is significant interest from Latin America, with the participation of companies from México y Colombiawhich reflects the ability to Madridjoya to attract business from different latitudes.

 

Madridjoya 2026: Key Figures of the Edition

 

Concept
Confirmed Data

Dates of the event
24 of the septiembre 27 of 2026

Confirmed companies
More than

Participating countries
More than

Spanish participation
Approximately 72%

 

Madrid, capital of business and high specialization

 

On its 75th anniversary, Madridjoya It reinforces its identity by linking itself to the host city. The fair's new image highlights its history and evolution as a highly specialized B2B meeting point. The choice of Madrid This is no coincidence, as the capital has established itself as a nerve center for the luxury industries and a natural commercial bridge between Europa y América Latina.

 

A space optimized for B2B business

 

The exhibition offer of Madridjoya will concentrate on the 3 Pavilion of the Fairgrounds of IFEMA MADRIDThe layout has been designed to optimize the flow of professionals and facilitate the identification of different product areas. Segmenting the space is key to maximizing business opportunities.

 

• Jewelry Plaza: It will bring together the highest value proposals, with firms specializing in gold jewelry, exclusive design pieces and fine jewelry.
• Time Square: It will concentrate the watchmaking offer, bringing together major brands in the sector and unique collections.
• Minis Area: A space with its own identity focused on designer jewelry, crafts and emerging brands, ideal for identifying creative and differentiated proposals.

 

The fair will be complemented by companies specializing in silver jewelry, precious stones, pearls, machinery, goldsmithing, cases, and other auxiliary services, offering a comprehensive view of the sector. Furthermore, Madridjoya will coincide in dates and place with Bisutexcreating a synergy that integrates jewelry, costume jewelry and accessories, and will include direct sales areas for professionals.

 

Key points and frequently asked questions about Madridjoya 2026

 

What business opportunities does Madridjoya offer for a Spanish exporting company?

For a Spanish company with an export focus, Madridjoya It represents a strategic platform for connecting with international buyers from more than 15 countries without leaving the national territory. The presence of delegations from Turquía, México o Colombia It offers a direct opportunity to explore and open new markets, as well as to consolidate business relationships in Europa.

 

How does the growing internationalization of the trade fair affect the jewelry sector in Spain?

Increased international participation enhances the prestige and competitiveness of Madridjoya, making it a key hub in the south of EuropaFor the Spanish sector, this translates into increased global visibility, attracts investment, and fosters the creation of strategic alliances and collaborations. It also exposes local companies to the latest trends and demands of global markets, driving innovation.

 

What should professionals attending this 75th edition keep in mind?

Executives and purchasing managers attending should plan their visit according to the layout of Hall 3 to optimize their time. It is essential to identify areas of interest beforehand (jewelry, watches, designer labels) and take advantage of any overlap with Bisutex To gain a comprehensive overview of the aftermarket, networking with international exhibitors will be key to identifying new business opportunities.