In 2023, the company will continue to accelerate its expansion in the country
Mango has tripled its presence in the country in the last two years and India has become the Asian country with the highest number of points of sale with 80 at the end of 2022.
![[Img # 53118]](https://empresaexterior.com/upload/images/06_2023/1394_mango-ludhiana_3.jpg)
Mango, one of the main groups of Europe of the fashion industry, continues to develop your expansion plan in India with the opening of a new flagship store in ludhiana, specifically in Shop no. 20A, Malchair Cinema Road, Sarabha Nagar, Ludhiana.
The store, which occupies 420 m2 spread over two floors, is the second Mango store in the country that brings together the Woman, Man and Kids lines under one roof. In addition, it has been designed under the New Med concept, inspired by the Mediterranean, which is already present in some of the group's flagships around the world. This concept aims to reflect the spirit and freshness of the brand, with sustainability and architectural integration as fundamental values.
Mango has tripled its presence in the country in the last two years and India has become the Asian country with the highest number of points of sale with 80 at the end of 2022, which represents 34 more than the 46 it had at the end of 2021 and triple the 28 it had at the end of 2020. XNUMX.
Mago launched its Kids lines in India a year ago and Man last January with the opening of its first Mango Man store in the country in New Delhi.
This opening shows Mango's commitment to strengthening its presence in Asia and India, after celebrating 30 years since the start of its international expansion last year.
As indicated Daniel López, Director of Expansion and Franchising at Mango“India is one of the most important markets in our internationalization strategy, because according to all forecasts, it is destined to become the third largest consumer market in the world in the coming years and we want Mango to have a significant presence there with the help of a local partner, Myntra.”
Mango began its expansion in India in 2014 with the help of Myntra, one of the country's leading fashion companies, which provides its experience and help to understand and adapt Mango's operations in India.
In 2023, Mango will continue the pace of expansion in the country with the opening of more than 35 stores, so that the store network in India will exceed 110 points of sale by the end of the year. In addition, the company intends to renovate some stores to adapt them to the New Med concept.
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