Interview with Fernando Moreno, CEO of Aurora Intelligent Nutrition
In view of its internationalization, its first steps were through international fairs, as well as other commercial activities with the help of Extenda-Andalusian Agency for Foreign Promotion.
Founded in the Sevillian municipality of Steppe In 1939, this family business was originally dedicated to the production of Christmas products, such as mantecados, Polvorones or roscos under the brand Mantecados La Aurora. Today it continues to dedicate part of its production to these, although in 2001 the company decided to diversify its business to evolve and focus mainly on functional, sports and diet foods.
Currently, 95% of the billing of Aurora Intelligent Nutrition focuses on this activity, where they have more than 3.000 formulated products and experience annual growth of around 50% in the last 15 years. Their commitment to R&D, through a team made up of more than 14 professionals and collaborations with institutions such as CDTI, AINI or CSIC, has allowed them to become one of the leading companies in the sector.
facing his Capabilities, its first steps were through international fairs, as well as other commercial activities led by Extenda-Andalusian Foreign Promotion Agency. "The fact that extend being there accompanying us along the way has been essential. From the beginning we have had their support at fairs, reverse missions, contacts with potential clients,” he comments. Fernando Moreno, CEO of Aurora Intelligent Nutrition.
Currently, its functional food products are found in a wide variety of European countries, highlighting Portugal, Italy, France or the different Nordic countries. Likewise, its sales have also diversified to markets beyond Europe, such as South Americahighlighting Chile, Asia, the zone of Middle East.
Now Aurora Intelligent Nutrition puts the commercial focus on United States and East Asia and in the continuous development of new, increasingly sustainable products.
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