Internationalization and Insurance
Mapfre, the insurance company, has launched 'Club Territorio Empresas', an initiative for its top insurance producers in the middle market across Mexico, Colombia, Peru, and Chile. The program aims to strengthen their expertise in business risks and reinforce the company's leadership in the non-life insurance business in the region.
The insurer Mapfre has launched the Club Territorio Empresas, a new initiative aimed at its top insurance producers in the segment middle market en LatinoaméricaThe program, already operational in México, Colombia, Perú y ChileIt seeks to strengthen the company's leadership in the non-life business and professionalize the intermediaries specializing in business risks.
A focus on specialization in the Latin American 'middle market'
In a strategic move to consolidate its position in the non-life business, Mapfre has established the Club Territorio Empresas as a point of reference for brokers and producers managing portfolios of property, casualty, transport, and engineering insurance. The initiative focuses on middle market, a key segment for regional economic growth, and aims to support professionals who advise SMEs and large companies in managing their risks in an increasingly demanding environment.
This program aligns with the insurer's global strategy to strengthen specialization and develop its intermediary channels. According to the company, Rafael Suárez, Corporate Director of Business Development of Mapfre“This club is an exclusive space where our business specialists receive ongoing training, access to expert knowledge, market intelligence, and technical support to identify new opportunities and boost growth. With its launch in Colombia, Chile, México y PerúWe reaffirm our commitment to specialization, professional development, and profitable growth in the Enterprise Middle Market Business."
Value proposition: training, market intelligence and recognition
The value proposition of Club Territorio Empresas It is structured on three fundamental pillars. First, it offers its members access to exclusive content such as trend analysis, specialized studies, and webinars with experts on the evolution of the business landscape and emerging risks. Secondly, it facilitates a high-level training in critical areas such as risk underwriting and inspection, through workshops and priority support from specialists Mapfrethus raising the technical profile and advisory capacity of the participants.
Finally, the program incorporates a recognition system based on the accumulation of "clovers," which segments members into different categories. Those with outstanding performance can achieve select member status and participate in exclusive international meetings along with other leading producers in the region. This initiative complements the Club Milla, released by Mapfre in 2022 to professionalize the agents specializing in Life insurance, demonstrating a continued commitment to excellence in its network of intermediaries.
| Initiative | Company | Initial Markets | Target audiences | Business Focus |
|---|---|---|---|---|
| Club Territorio Empresas | Mapfre | México, Colombia, Perú, Chile | Insurance producers and brokers for companies (middle market) | Property Insurance, Liability Insurance, Transport and Technical Lines |
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