Brand & Innovation: competitive differentiation program for CEOS

Program

ASTUREX collaborates in the Competitive Differentiation Program for CEOS promoted by the Forum of Renowned Spanish Brands, ICEX and the Spanish Patent and Trademark Office in collaboration with ESIC Business and Marketing School.

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The program Brand & Innovation It provides the essential knowledge to make decisions more agilely and efficiently in a constantly evolving ecosystem. This competitive differentiation program for CEOs is an intensive learning experience, which offers the key tools to promote the brand and innovation as levers of competitiveness and value generation. KNOW

Program:

Because the environment is increasingly global and competitive

Because differentiation is increasingly sophisticated

Because your company must generate value and profitability

Because you will have the experience of leading brands

Because you will access the knowledge of the best experts

And, above all because as CEO of the company, you must have a strategic vision of intangible assets that allows generating lasting competitive advantages and sustained international growth.REQUIREMENTS

Be CEO of a Spanish company in any sector

With a turnover of more than 4 million euros

Focused on brand and innovation

Companies with international activity

Commitment to attendance of the CEO (presidents, CEOs, general directors, managers, ownership, etc.), that is, those mainly responsible for the company's strategy and management.

PROGRAM

Start October 31

5 consecutive Tuesdays

Hours from 9 a.m. to 18 p.m.

Lunch & Networking included

 

Contents: 

31 October:

Intangibles and their business value in bani environments

Brand and strategy; or better, brand is strategy

Zenbranding: Short and long-term brand investment

Brand orientation self-diagnosis

Reputation and brand; Pillars of trust

 

 

November 7:

Transformation to compete in the 4.0 world

The social role of brands, purpose and sustainability

Value and measurement of intangibles

Practical case and experience of a leading brand

 

November 14:

Keys to leading innovation in an organization

Design as value for the client

Workgroups: Brand, innovation and design in the company strategy

 

November 21:

Employer branding strategy and corporate culture

Protection of intangibles

Design and innovation aimed at sustainability

Practical case and experience of a leading brand

November 28:

From CEO to CEO: The brand and innovation on the CEO's agenda

Differentiate or die: Ready to compete?

We are no longer the same, but will we remain the same?

From October 31 to November 28, 2023 Gijón

 

Registration: