Workshop on the role of the brand as a strategic tool for competitiveness and differentiation in Mexico.
We will evaluate the current competitive situation of the brands of the participating companies in the Mexican market
PROGRAM
10:30 pm.
Welcome
Mrs. Mrs. Luz Martínez,
International Area Director Valencia Chamber
Mrs. Mrs. Cristina Villó Sirerol,
Head of the Internationalization Area IVACE International
10:40 pm.
Consumer analysis in India: Habits and trends
Mrs. Mrs. Grace Cicuéndez,
Valencia Chamber Intelligence and Analysis Unit
11:00 pm.
Branding strategy and international brand positioning
Ms. Cristina Martínez
Expansion Director Redflexion Consultores
11:30 pm.
Coffee & Networking
11:45 pm.
Brand Protection in the target market
Mr. Marcos García
B2B marketing and sales expert
12:15 pm.
International Industrial Marketing: the value of the brand in B2B
PADIMA Representative
Date: Friday, September 13, 2024
Time: 10:30 a.m. to 12:45 p.m.
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