Asturian fashion brands explore the Nordic market at CIFF Copenhagen 2026

 

From January 27th to 29th, four Asturian fashion companies will participate in the Copenhagen International Fashion Fair (CIFF) 2026 in Denmark. With the support of AsturexBrands are seeking to attract international buyers and validate their business strategy in Scandinavian markets.

 

Positioning and prospecting strategy in Denmark

 

The commercial expedition, organized by Sociedad de Promoción Exterior Principado de Asturias (AsturexIts main objective is to identify direct commercial opportunities and analyze how Asturian fashion fits into the Nordic ecosystem. During the event, the companies Monhez, Raxada y TMPR They have acted as professional visitors, holding strategic meetings with agents in the sector.

 

On the other hand, the brand Celia B has strengthened its presence at the event by doubling its activity: in addition to prospecting, it has participated as an exhibitor and has organized a showroom specifically for the presentation of their new collection before buyers qualified

 

Key data on Asturian participation in CIFF 2026

 

La CIFF It is consolidating itself as an ideal environment for brands with a contemporary offering and ambitions for global growth. The key points of the mission are detailed below:

 

Concept	Mission Details
Event	Copenhagen International Fashion Fair (CIFF)
Dates	27 to the 29 of January of 2026
Participating brands	Monhez, Raxada, TMPR y Celia B
Supporting organization	Asturex (Cluster Sekuens)
Target markets	Northern Europe, the Middle East, the USA, and Mexico

 

Strategic valuation and sectoral networking

 

From Asturex The fair is viewed positively, with particular emphasis on its strictly professional nature. Unlike other events, the CIFF It attracts a highly qualified buyer profile. "The fair provides an ideal environment for brands with a contemporary offering, a defined identity, and ambitions for international growth," sources from the organization point out.

 

Institutional support has included financial assistance for accommodation and integration into the meeting organized by the ICEX with the other Spanish brands. This synergy seeks to foster the exchange of experiences and prepare future joint promotional actions in markets that are committed to the sustainability and aesthetic differentiation.

 

• Access to high-profile buyers from Europe and non-European markets.
• Validation of the fit of emerging proposals in contemporary Scandinavian design.
• Institutional monitoring of brand positioning @asturiasfashion.

 

International Promotion Plan 2026

 

This action is part of the International Promotion Plan for the Fashion and Cultural Industries Sector 2026 de AsturexThis plan combines attendance at international trade fairs, buyer programs, and digital visibility strategies to consolidate companies in the Grupo Sekuens in strategic markets with high added value.

 

Key points and frequently asked questions about the mission at CIFF Copenhagen

Which Asturian brands attended CIFF 2026?

Four firms participated: Monhez, Raxada y TMPR as professional visitors, and Celia B, who in addition to visiting the fair, has participated as an exhibitor with a showroom own.

What is Asturex's objective with this action in Denmark?

The goal is for brands to analyze their positioning, identify business opportunities in the Nordic market, and establish contacts with international buyers for future participation as exhibitors.

Why is the CIFF trade fair strategic for the fashion sector?

Because it is consolidating itself as a professional trade fair geared towards qualified buyers, allowing the opening of commercial channels not only in northern Europe, but also in markets such as the United States, Mexico and the Middle East.