The meeting will focus on providing participants with tools for strategic decision-making, integrating Artificial Intelligence as an engine of efficiency in market expansion.
Key points of the day
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Internationalization with criteria: Analysis of fundamental decisions for sustained growth.
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Market prioritization: Methodologies for identifying profitable trade destinations.
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Risk management: Strategies to mitigate uncertainty in demanding contexts.
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AI applied to business: Optimizing results through new technologies.
This session is specifically aimed at companies with a track record abroad that need to update their business model and review their export strategies in the face of new technological and geopolitical challenges.
Led by Chus Catalina, consultant in international business, digital marketing and AI, pioneer with SerendExport. Internationalization and International Digital Marketing.
Date: February 24, 2026
Time: 11.00h
Location: Avenida Real de Pinto, 162, Madrid, Community of Madrid, ES, 28021
Villaverde Industrial Factory
Continuous newsroom for Empresa Exterior. A team specializing in real-time monitoring and writing up-to-the-minute daily news on international markets, ensuring constant updates on B2B developments.
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