Competitiveness in the foreign market
The speakers have highlighted the idea that with the digital revolution any company, no matter how small, has the entire world at its disposal to do business.
El marketing and technology as natural allies when doing business and reaching the target audience. It is the topic that focused the third day of the Aragon Marketing Circle held this Tuesday in Zaragoza. The Agency for Management Progress (APD), Esic and Ibercaja Foundation They organize this cycle aimed at companies that want to take advantage of digital tools and platforms.
“All these tools are already designed to compete in global terms. They try to be appropriate in regulatory and normative terms for the different markets because the solution providers are aware that they want to sell in Asia, in the United States, in Latin America and also in Europe, to your local market”, explains Nacho Torre, Director of Marketing and Digital Strategy at Ibercaja.
During the meeting it was highlighted that today technology is more accessible than ever for both a self-employed person and a start-up, a micro-SME or a large company. “Technology is a tool that can greatly improve the competitiveness of all companies in the foreign market, whatever the size and sector. It is a lever that brings us closer to any type of consumer in the entire world,” he says. Antonio Sango, Director of ESIC in Aragon.
To help companies, especially small ones, make the leap to international market, Ibercaja has the Más ecosystem, a help and information platform. “As happens throughout Spain, this high percentage of microenterprises is where we have the most problems in terms of globalized reach. That's what platforms are for, to help these small businesses take steps forward that they couldn't take on their own," he says. Teresa Fernandez, Director of Business Banking at Ibercaja.
Having transactional agility and trust in business managers as well as the opportunity that digital marketing offers to reach the entire world are other keys provided during the day.
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