More than 40 Navarrese companies seeking new international digital markets

A DAY ORGANIZED BY INYCOM

The Navarre Business Confederation (CEN) held the conference "New Digital Markets, International eCommerce, and Competitiveness Tools," organized by the Aragonese company Inycom. Experts in international eCommerce, enabling technologies, logistics, and business digitalization addressed the keys to success in international eCommerce.

Inycom has celebrated the day 'New digital markets, international e-commerce, and competitiveness tools' in the Confederation of Entrepreneurs of Navarra (CEN), which was attended by more than 40 entrepreneurs from various sectors interested in the new opportunities offered by online sales for the marketing of Navarrese products.

The day has been addressed by various Experts in international eCommerce, enabling technologies, logistics, and business digitalization the keys to success in international eCommerce.

“The future is no longer what it used to be, it is unpredictable, and businesses must adapt to it,” thus began the day. José Antonio Sarria, President of the CEN, who wanted to emphasize the need to anticipate this new scenario of Digital Transformation and new customer needs, such as “customization, one of the key factors of the fourth industrial revolution.”

Next Carmen Urbano, International eBusiness Head of Inycom, has stressed the need to prepare to address multi-channel strategies that “allow us to access and better understand the digital customer, operate in global environments, and diversify markets.” In this regard, Urbano, addressing the various international e-commerce strategies, highlighted the opportunities offered by the so-called electronic markets or marketplacesIn which It is expected that 40% of all eCommerce will be carried out in 2020..

And as a meeting platform between digital supply and demand, it has been present Enrique Molina of Amvos Digital, Alibaba.com specialist, the world's largest business-to-business e-marketplace. Molina wanted to put himself "in the shoes of the exporting company" to demonstrate the operation and advantages of this large shopping center, which already has more than 160 million registered buyers and more than 6 million sellers.

La Logistics as a tool for international competitiveness has been another of the fundamental pillars of this day in which Marta Belloso, Product Manager at DHL, has emphasized the importance of the product's shipping and returns policy: "Reverse logistics is essential for our customer loyalty," he stated. He also did not want to miss the opportunity to showcase New and innovative delivery methods in B2C eCommerce such as delivery directly to trunks, via drones or at Packstations.

Finally Iván Lalaguna, Director I3 of Inycom, has shared some Technological tools to make exports more efficient: tools to overcome language barriers, virtual meeting systems (Team Work Productivity), cloud solutions, SaaS, Business Intelligence and Competitive Intelligence, Marketing Automation, stock synchronization, dynamic pricing, etc. “The success of eCommerce depends largely on technology in key processes related to international operations,” he concluded.