Masaltos.com incorporates Google technology to optimize navigation

A very important step in its technological development

'Accelerated Mobile Pages' is an open-source initiative that aims to make web pages load instantly on mobile devices.
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The Spanish footwear brand Masaltos.com has taken an important step in its technological development and in the improvement of navigation by implementing technology Google Accelerated Mobile Pages (AMP). This innovation will allow users to browse the Masaltos.com website with real-time data loading.

 

The company specializing in the design, manufacture and sale of footwear to increase men's height by up to seven centimeters, consolidates its strategy to position itself at the cutting edge in new technologies and thus offer an ideal, simple and effective browsing and purchasing experience.

 

Google AMP It is a platform aimed at enabling media, companies and organizations to improve performance on their mobile websites. This is an opportunity recently launched by the technology giant, developed as an alternative to traditional content and what other platforms such as Facebook Instant Articles or LinkedIn Pulse. Accelerated Mobile Pages It is an open source initiative that aims to ensure that web pages that have a large amount of content, such as videos, images, animations or graphics, load instantly on the mobile. This project of Google It is born from existing web technology, and allows web pages to create light versions of standard websites.

 

 

Masaltos.com was already a pioneer in the commitment to electronic commerce in Spain more than 20 years ago

 

 

"At Masaltos.com "We are always attentive to technological developments to apply them to our communication channels with our audiences," he points out. Antonio Fagundo, general director of Masaltos.com. “We have been pioneers in incorporating innovations for two decades and we will never give up doing so.”

 

Masaltos.com was already a pioneer in the commitment to E-commerce en Spain more than 20 years ago. The new technology Google AMPs joins the latest additions such as the opening of a store in Facebook, personalized customer service by Whatsapp in 8 languages, in addition to attention through traditional channels, and the presence of the company in the main sites of e-commerce in the world, among which are the sites of Amazon en Germany, United Kingdom, Italy and Japan, plus Pikengo and DooYoo.

 

“We are a young, digital company, in continuous training, and that takes advantage of all digital changes to improve. It's about being at the forefront. Mobile marketing is not the future, it is the present,” says the general director of Masaltos.com who is also an expert in digital marketing.

 

Because of the uniqueness of their shoes to help men gain height invisibly, Masaltos.com has found its best sales channel on the Internet. The company already sells more than 16.000 pairs of shoes a year, of which more than 90% are ordered online, and has customers in 90 countries. In addition to the aforementioned showcase on Facebook, Masaltos.com has a presence on Twitter, Instagram and Pinterest, where it offers consumers interactive communication with the brand itself and with their networks of friends.