Masaltos.com partners with AliExpress, the second largest marketplace in the world

Strengthening its international character

Spaniards are the Europeans who visit this great virtual bazaar the most, and the fifth in the world.

---

Masaltos.com y AliExpress, The second marketplace of the world, have signed an alliance that will allow this Spanish company sell your special footwear to make men taller in the online store belonging to the Alibaba Group. El Spanish e-commerce joins the modality aliexpress square, which allows e-commerce to sell their products on Spain and in the rest of Europe.

 

aliexpress square It makes it easier for customers to receive their purchases in a much shorter period of time, since the service is operated from Europe, instead of involving a shipment from China. In addition, it guarantees a better and more agile after-sales service, which is a clear advantage for buyers of online products.

 

AliExpress It has exceeded 150 million customers around the world (of which 60 million shop there regularly), with more than 200 million monthly visits to its website. With very effective sales and promotion strategies, the group Alibaba It has achieved revenues of almost $40.000 billion in 2018, of which 75% was raised in a single day, November 11, Singles' Day.

 

Spaniards are among those who go to the marketplace the most. In fact, they occupy fifth place in the world after China, Russia, the United States and Brazil, and first place in Europe. In 2018, AliExpress has unseated El Corte Inglés as the second marketplace in Spain, only surpassed by Amazon.

 

The expansion strategy of AliExpress has involved the active search for 'sellers' (selling companies) in Europe. Their recruiting requirements include that they be companies with quality products. With this, it manages to improve its image, still closely associated with Asian products.

 

 

The mostly young profile of the users of this site will allow Spanish e-commerce to improve its penetration among this group

 

 

To AliExpress Plaza, Masaltos.com represents a turning point: it is the first company to sell shoes with elevations for men within the portal of Alibaba, helping the Chinese giant to expand in the European market. The fact that the shoes are manufactured in Spain and meet the quality standards of Europe and high-end Italian shoemaking fits with AliExpress' objectives of consolidation, improvement of reputation and penetration into the Old Continent. In fact, the international character of Masaltos.com, the good name of the brand, the quality and the speed with which it delivers shipments have been key in the negotiation to sign the alliance.

 

Likewise, the mostly young profile among the users of this dynamic marketplace will also allow the Spanish company to improve its penetration among this group. Masaltos.com will place emphasis on the most casual and sporty range of its footwear, although it will offer all types of models.

 

“When we ally ourselves, we do so with the best,” he declared. Antonio Fagundo, CEO of Masaltos.com. “With this alliance, we establish ourselves in the elite of the 'marketplaces', among Amazon, El Corte Inglés and AliExpress, which are the ones that sell the most in Spain, the ones that have the best customer service, and the best ratings they obtain, both from their workers and from customers. We want to be in all the places where customers are, so that everything is much easier,” says the e-commerce CEO.

 

In the 26 years since its creation in Seville, Masaltos.com has decidedly opted for the internet and social networks. The incorporation to this marketplace is one more example of the strategic alliances that it has developed, among which are also those mentioned by Amazon y El Corte Inglés, and those of Pikengo and DooYoo. In addition, the company has profiles on Facebook (here it even has its own virtual store), Twitter, Instagram, Pinterest and 21 Buttons, where it offers consumers interactive communication with the brand itself and their networks of friends.

 

The company already sells more than 16.000 pairs of shoes a year, of which more than 95% are ordered online, and has customers in more than 110 countries. Masaltos.com sells more than 100 models of ceremonial, dress and casual fashion shoes. Among its more than 80.000 clients around the world are businessmen, managers and personalities from the political and social world, as well as men of any age interested in gaining height.