Meat Attraction It will be held from February 16 to 18, 2027 in IFEMA MADRID, integrating for the first time into Anuga Select Ibérica to boost the internationalization of the Spanish meat sector and generate new global business opportunities.
A new horizon for the international meat industry
The next edition of Meat Attraction marks a milestone in the strategy of foreign trade and the global positioning of the Spanish meat industry. Organized jointly by IFEMA MADRID and Asociación Nacional de Industrias de la Carne de España (ANICE), the fair evolves to become part of Anuga Select IbéricaThis new project, driven by IFEMA MADRID y Koelnmesse, seeks to make the Spanish capital the largest international business platform for the food and beverage sector.
This integration not only brings prestige to the brand Anugabut rather substantially strengthens the international dimension of the event. According to María José Sánchez, director of Meat AttractionThis union is an opportunity to consolidate a "The most important event where operators can interact with national and international buyers, from both the distribution and restaurant sectors.".
Structure and key sectors in 2027
The event will feature a display of four pavilionsThis will allow for in-depth sector specialization and optimize the career path for professionals. In addition to the meat sector, the space will house strategic sectors for the food value chain:
- Bakery & Ice Cream AttractionSpecializing in bread, pastries, ice cream and coffee.
- Cross-cutting sectors: Dairy products, snacks, oils, frozen foods and beverages.
- Comprehensive representation: Canned goods, fresh produce and the entire national and international food industry.
From a strategic perspective, Giuseppe Aloisio, CEO ANICE, has highlighted the high potential of this alliance to strengthen international projection and generate synergies between companies and key markets. The plan already includes promotional campaigns in strategic markets and close collaboration with international institutional networks.
Key facts about the Meat Attraction 2027 event
| Concept | Detail |
|---|---|
| Celebration dates | 16 to the 18 of February of 2027 |
| Location | IFEMA MADRID |
| Event Framework | Anuga Select Ibérica |
| Infrastructure | 4 Specialized Pavilions |
| Organizers | IFEMA MADRID, ANICE y Koelnmesse |
Key points and frequently asked questions about Meat Attraction 2027
What does the integration of Meat Attraction into Anuga Select Ibérica entail?
It represents an evolution towards a more ambitious format that leverages the brand's international prestige. Anuga to attract a larger volume of foreign buyers and diversify business opportunities in the restaurant and distribution channel.
What additional sectors will be participating in the fair?
In addition to the meat sector, there will be specific areas for bakery and ice cream (Bakery & Ice Cream Attraction), as well as the presence of dairy, oil, beverage, frozen food and canning industries.
Who is leading the organization of this international event?
The project is the result of a strategic collaboration between IFEMA MADRID y Koelnmesse, with the fundamental support of ANICE for the meat sector.
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