Meliá Hotels International has formalized the signing of Meliá Sentul Resort & Convention Center, a new five-star hotel located in Sentul, IndonesiaThis operation was carried out together with its strategic partner. Saraswanti GroupThis brings the number of the chain's establishments in the country to seven, reinforcing its commitment to growth in key destinations. Java Occidental and the Sudeste Asiático.
MICE growth and positioning strategy in Western Java
The new development will operate under the brand Meliá Hotels & Resorts and is located in a strategic location in the region of Bogor, just an hour's drive from YakartaThe area of Sentul It has established itself as an emerging hub that combines residential, business, and tourism development, supported by infrastructure such as the Sentul International Convention Center (SICC).
One of the fundamental pillars of this project is its clear focus on the meetings, incentives, conferences, and exhibitions (MICE) sector. The complex has been designed to host large-scale corporate meetings and celebrations, integrating top-tier facilities detailed below:
| Installation | Details and Capacity |
|---|---|
| Big room | 1.160 m² of open space for large events. |
| Meeting Rooms | 15 rooms totaling 1.640 m². |
| Category | 5 stars (Luxury). |
| Location | Sentul, Java Occidental (1 hour from Yakarta). |
Consolidation of the alliance with Saraswanti Group
This agreement confirms the strong relationship between the Spanish hotel chain and the Saraswanti Groupwho already own the INNSiDE by Meliá Yogyakarta. By Ignacio Martín, Managing Director Asia Pacific of Meliá Hotels International: «Sentul It is a destination with enormous potential, where natural beauty meets modern and well-planned development. We are delighted to continue growing alongside our trusted partners.”.
For its part, the management of the Indonesian group has highlighted the strategic value of the operation. Noegroho Hari Hardono, executive director of Saraswanti GroupHe emphasized the shared vision of generating long-term value, while Bogat Agus RiyonoThe director of operations for the Real Estate Division added: «Meliá Hotels International is widely recognized for its strong global reputation and proven experience in hotel management across numerous international markets.".
Key points and frequently asked questions about Meliá's expansion in Indonesia
How important is this new hotel for Meliá Hotels International?
The signing of the Meliá Sentul Resort & Convention Center This represents the company's seventh hotel in Indonesiaconsolidating its expansion in the Sudeste Asiático and strengthening its presence in emerging destinations near Yakarta.
Who is the local partner in this project?
The project is developed in collaboration with Saraswanti Groupa strategic partner with whom Meliá He already manages the hotel INNSiDE by Meliá Yogyakartademonstrating a relationship of trust and a vision for joint growth.
What is the hotel's capacity for corporate events?
The hotel is strongly positioned in the MICE sector with a large hall of 1.160 m² and 15 additional meeting rooms totaling 1.640 m², ideal for congresses and large business meetings.
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