International expantion
The vision and hearing health company MO GLOBAL will begin its expansion into Portugal this fall, with the opening of its first location in Porto. This move, backed by a €45 million capital increase, is part of its global growth plan, which also focuses on Latin America.
The company specializing in visual and auditory health, MO GLOBAL, has confirmed its official arrival in Portugal for next fall. This operation represents a key milestone in the firm's international expansion strategy, which has been accelerated after a capital increase of 45 million euros completed by the end of 2025 to boost its growth in new markets.
Roadmap in the Portuguese market
In their business plan for Portugal, MO GLOBAL It has designed a short- and medium-term opening strategy that will extend until 2027. The first step will materialize before the end of the current fiscal year with the opening of a store in Oporto, specifically in the district of BoavistaA strategic location that combines cutting-edge architecture and commercial dynamism. The company will subsequently continue its expansion with new openings in key locations throughout the country.
A distinctive business model for Portugal
Entering the Portuguese market is a strategic and natural move for the company, which will export its business model under the brand MóThe firm's value proposition is based on a concept that integrates visual and auditory health, technological innovation and its own design, maintaining a strict quality-price ratio and a professional and friendly service.
To ensure the project's success, the strategy will focus on replicating the model that has consolidated Mó As a leader in its sector, the brand offers a democratic approach, a wide selection of over 1.000 in-house designed eyewear models, and a distinctive customer experience. The new optical stores will maintain the brand's cutting-edge architecture and commercial calendar, including exclusive collaborations and local adaptations.
The establishments will offer comprehensive optical and audiology services, with separate areas such as the zone Sports, MO STUDIO and the area KidsFurthermore, they will integrate the innovative zone PRO AIA technological area equipped with artificial intelligence to perform highly precise visual assessments. Meanwhile, the audiology division, Mó Audio, will provide customized hearing solutions through a team of highly qualified professionals.
Carlos CrespoCEO MO GLOBAL, has highlighted the importance of this step: "Reaching Portugal This is a fundamental strategic move for us. We want to contribute our leadership, our technological innovation in healthcare, and our accessible design to Portugal"ensuring that the Portuguese customer has the same experience that we offer in all our spaces."
Latin America, another strategic focus
This entry into the Portuguese market is part of a broader international expansion plan. Latinoamérica constitutes another strategic focus for MO GLOBAL, where the company has already consolidated its presence in México with two operational optics and has materialized its recent arrival to Perú with the opening of its first two stores in the city of Lima.
Key Facts about the Expansion of MO GLOBAL
| Key Concept | Detail |
|---|---|
| Expansion Market | Portugal (Start: Autumn 2026) |
| Driving Investment | Capital increase of 45 million euros (2025) |
| First Opening | Oporto (Neighborhood of Boavista), before the end of 2026 |
| Presence in Latin America | México (2 stores), Perú (2 stores) |
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