A selective model to maximize business
MOMADThe International Fashion, Footwear and Accessories Fair activates its new International Buyers Program with the aim of strengthening its global reach and enhancing the connection between brands and professionals. The edition, which will be held from July 23 to 25 in the Recinto Ferial de IFEMA MADRID, inaugurates a new stage with a more selective model, focused on the quality of the collections and in the participation of new brands with their own identity, defined positioning and international projection.
This strategy seeks to transform the fair into a high-value meeting point, where the priority is not volume, but the ability to generate tangible business For exhibiting companies. The program is designed to attract decision-makers with an active interest in incorporating new brands and proposals into their commercial portfolios.
| Concept | Detail |
|---|---|
| Event | MOMAD – July 2026 Edition |
| Dates | 23 to the 25 of July of 2026 |
| Place | IFEMA MADRID, Madrid |
| Number of International Buyers | Nearly 50 strategic profiles |
| Key Markets | Europa, Latinoamérica y Asia |
What types of buyers will attend MOMAD?
The program will bring together about 50 strategic buyers from key markets of Europa, Latinoamérica y AsiaThese are carefully selected profiles with a high capacity for decision-making, coming from fields such as distribution, retail and import.
These professionals will attend the July edition of MOMAD to explore collections with commercial potential and generate new business opportunities. The goal is for Spanish brands to have direct access to purchasing managers in high-interest markets without the need for extensive travel, thus optimizing their internationalization resources.
A diversified offering and value-added spaces
International buyers will find in MOMAD A proposal structured around the main fashion segments. The offering will encompass everything from lines contemporary, guest or resortwear to denim or menswear, along with a powerful selection of footwear, accessories and brands linked to the sustainability, a factor that is increasingly in demand in international markets.
To facilitate discovery and connection, the fair will feature specialized spaces such as the Zona de Tendencias, designed to discover new brands and design approaches, and the Zona Best Sellersfocused on identifying products with the best commercial potential. In addition, a revamped Catwalk MOMAD It will enhance the visibility of the collections and their direct connection with buyers.
An example of the dynamism of the fair could be seen in previous editions, such as in the brand's stand. Greek Workshop CLOTHINGwhere exhibitors and buyers interacted with Mediterranean-style collections, reflecting the networking high value that the event promotes.
Key points and frequently asked questions about the MOMAD Buyer Program
How does this program affect a Spanish fashion SME?
For an SME, this program represents a direct and low-cost opportunity to present its collections to approximately 50 international buyers with decision-making power. It is an accelerated channel for internationalization that allows companies to test their products in key markets and establish strategic business relationships in a focused professional environment.
What differentiates this buyer's program from previous editions of MOMAD?
The main difference lies in the selective and qualitative approach. Instead of focusing on the volume of attendees, the 2026 program prioritizes buyer quality, ensuring that invited profiles have real purchasing power and a demonstrated interest in incorporating new Spanish brands, thus maximizing the chances of closing deals.
What should Spanish brands do to participate and maximize their visibility?
Companies interested in participating as exhibitors must complete their application through the official website of MOMADTo maximize your visibility, it is crucial to prepare marketing materials tailored to an international audience, clearly define your value proposition, and take advantage of the networking opportunities and catwalks offered by the fair to actively connect with buyers.
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