Muebles LUFE opts for 'made in Spain'

The firm grows during the crisis with a low-cost furniture line

The company, which sells to several European countries, expects to achieve a turnover of 1,2 million euros this year.

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La Spanish company Muebles LUFE celebrates its third anniversary focused on the design, manufacture and sale of low-cost, carefully designed and high-quality furniture, created with solid wood from native forests and with ecological certification. In its search for differentiation to compete in the complicated furniture market, LUFE Furniture has opted for the 'made in Spain '.

 

The success of the Muebles LUFE initiative has allowed its managers to achieve a turnover of 1,2 million euros in just three years. Its website receives 2.000 visits daily, with a 100% increase in billing via E-commerce in the last year, allowing them to obtain 20 new orders every day. The average number of products per order is currently 1,5, while the average purchase order value has also grown by 26% over the last year.

 

Name LUFE It is an acronym of its characteristics: local, being manufactured with Spanish raw materials and labor; universal, because they are furniture designed for everyone; functional, since product designs are based on their function; and ecological, since its components are recyclable and are made with wood that comes from sustainable forests with PEFC certification.

 

 

 

Muebles LUFE buyers not only come from Spain, but the company receives orders from other countries such as France, Belgium and Holland

 

 

 

Success on the internet and internationalization

 

This Guipuzcoan company has managed to reduce the costs of the marketing process by focusing its strategy on its online store www.muebleslufe.com. In this way, expenses derived from intermediaries and distributors are eliminated, and it directly connects the customer with the factory. At the same time, through its social networks it has promoted its image and customer service, which has allowed it to build an audience of very loyal buyers.

 

Furthermore, these furniture low cost 'made in Spain They have transcended borders. Muebles LUFE buyers not only come from Spain, but the company receives orders from other countries such as France, Belgium and Holland. And very recently, the Chinese magazine specialized in decoration Modern Decoration Home The design of its furniture stood out, by Silvia Ceñal, which indicates the level of global projection of the company.

 

The draft LUFE Furniture has connected with the growing international demand for 'Do It Yourself' furniture that the customer can assemble themselves in their own home. In addition to its convenient assembly system, which allows it to be finished in a few minutes through a few simple steps, these furniture can be customizable through the accessories offered and the different finishes available. The simplicity of this procedure allows the buyer to receive the furniture in less than a week.