Multiply your reach: keys to selling in global marketplaces

 

La Chamber of Commerce, Industry and Services of Madrid, in collaboration with Shein, has organized the high-impact event “Multiply your reach: keys to selling in global marketplaces which will be held on June 17 in the Santoña Palace, headquarters of the chamber entity, from 9:30 a.m. to 13:00 p.m.

 

Many Spanish companies They face the same obstacles: complex logistics, limited international visibility, limited digital tools, and uncertainty about customs and regulations. Given this scenario, the forum is designed to offer practical strategies, expert knowledge, and success stories from Spanish companies already succeeding in global digital markets.

 

In this meeting the example of Shein As a marketplace that is transforming global commerce, other real-life cases of Spanish brands growing thanks to e-commerce will be showcased, and technological tools that facilitate international sales will be shared. The platform will also address how to optimize logistics to avoid errors in customs, in addition to analyzing key aspects of regulatory compliance and VAT management.

 

Elsa Saviors Janssen, deputy director of the Madrid Chamber of Commerce, will be in charge of delivering the opening welcome remarks to give way to the first panel of the day, "Marketplaces as drivers of internationalization," led by Alvaro Sanchez, CEO of Azzgency. Next, Carmen Cuadrado, Marketplace Leader of Shein Spain, will talk about how the platform works, the advantages for companies looking to internationalize, and will present success stories of companies that have used Shein to access global markets. In the third panel, Jose Antonio Luque, Chief Digital and Marketing Officer at DeRuy, will present examples of companies successfully using leading e-commerce platforms to increase their exports and access new markets.

 

For its part, the intervention of Maria del Carmen Hidalgo Cruz, International Sales Manager at GLS, will offer a practical approach to businesses looking to grow through marketplaces while minimizing logistical challenges, under the title “How to Improve International Deliveries: Benefits of Global Courier Services.”

 

Diego Lago, CEO of Código Creativo, will address technology as a transformative element of e-commerce, especially for sellers managing digital operations in multiple countries. The presentations conclude with Fernando Salazar, director of the Customs Academy, who will share an overview of the Spanish customs framework for package exports in the context of cross-border e-commerce, detailing compliance obligations, VAT documentation, and the practical impact of regulatory changes for logistics operators and online retailers.

 

Whether you're taking your first steps in exporting or looking to scale your business internationally, this forum will offer you practical tips and strategic contacts to move forward successfully. Register here and take the next step toward internationalizing your brand.

 

Program:

International Trade Forum 'Boosting Spanish Brands through Digital Commerce'

Tuesday, June 17, 2025

 

09:15h Welcome and registration of attendees

 

09:30 h Institutional opening
Ms. Elsa Salvadores Janssen, Deputy Director, Madrid Chamber of Commerce

 

09:45 h Digitalization as a tool for the internationalization of
entrepreneurship
Ms. Irene Correas, General Director of Self-Employed Workers and Entrepreneurship of the Community of
Madrid

 

10:00 a.m. PANEL 1 | Introduction: Marketplaces as drivers of
Capabilities

Mr. Álvaro Sánchez, CEO, Azzgency
▪ Current trends in global e-commerce
▪ Why marketplaces are key to international expansion

 

10:30 a.m. PANEL 2 | SHEIN explains: how the marketplace works, its advantages and case studies
<strong>success</strong>

 

Ms. Carmen Cuadrado, Marketplace Lead, SHEIN Spain
▪ How the SHEIN platform works
▪ Advantages for companies seeking to internationalize
▪ Success stories of companies that have used SHEIN to access
global markets

 

11:00 a.m. Panel 3 | Exporting companies already working with marketplaces
Mr. Jose Antonio Luque, Chief Digital and Marketing Officer, DeRuy

▪ Examples of companies successfully using leading platforms
e-commerce to increase its exports and access new
markets

 

11:30 AM PANEL 4 | How to Improve International Deliveries: Advantages of Services
global messaging
Ms. Mª del Carmen Hidalgo Cruz, International Sales Manager, GLS

▪ Practical approach for companies that want to grow through
marketplaces minimizing logistical challenges
11:45 AM PANEL 5 | Systems Integration: How to Leverage Technology to Scale Your Business
development

Mr. Diego Lago, CEO, Creative Code
▪ Technology as a transforming element of e-commerce,
especially for sellers who manage digital operations in
multiple countries
12:00 PM PANEL 6 | Regulatory framework and compliance in Spanish customs

Mr. Fernando Salazar, State Treasury Inspector and Director of the Academy of
Customs

▪ Overview of the Spanish customs framework for the export of packages,
in the context of cross-border e-commerce.

 

Compliance obligations, documentation, VAT, and the practical impact of regulatory changes for logistics operators and online retailers will be addressed.

 

12:30 a.m. Q&A

12:45 p.m. Coffee & Networking

 

13:15 h End of the day

 

Guest speakers: