Muñecas Antonio Juan will participate in the 75th edition of the Spielwarenmesse en NúrembergFrom January 29 to February 2, 2026, the Spanish brand will present its "Folk-Boho" collection. The brand aims to strengthen its international presence among 57.500 professionals, emphasizing craftsmanship and sustainable design.
The epicenter of the global toy business
The presence in the Spielwarenmesse This represents a key strategic move for Muñecas Antonio JuanThis event has established itself as the essential platform where the businesses of the future are born and the trends that will shape the sector globally are defined. For the company, attending this event means opening doors to new international markets and showcasing the quality of Spanish products in a highly competitive environment.
The following are the key figures that illustrate the magnitude of this trade event:
| Event | Location | Dates | Exhibitors | Professional Visitors |
|---|---|---|---|---|
| Spielwarenmesse 2026 | Núremberg (Germany) | January 29 – February 2, 2026 | + 2.300 | 57.500 |
Innovation and tradition: The 2026 Collection
The firm is attending the fair with an innovative proposal called Folk-BohoThis new line represents a blend of authenticity and cultural richness, fusing artisanal traditions with a modern touch. The design of the new dolls is characterized by the use of Earth colorsFabrics that evoke natural textures, embroidery and floral prints inspired by global traditions.
According to the Marketing and Communications department of Muñecas Antonio Juan"The 2026 Collection reflects the brand's philosophy like never before: an invitation to rediscover play from an authentic, conscious, soulful perspective, and best of all, so that all children can enjoy playing." The bohemian essence seeks to bring fluidity through soft silhouettes, fostering values such as diversity and creativity.
Family legacy and philosophy of conscious play
The history of Muñecas Antonio Juan It dates back to 1958 in the town of Onil, the cradle of the toy industry in Spain. Founded by Antonio JuanThe company has evolved while maintaining its artisanal character. Currently, management is in the hands of second generationThe founder's three children, who continue to prioritize a love for detail and respect for craftsmanship.
The company defends the concept of game pausedMoving away from the rush to focus on development and emotional legacy, the brand, under the premise "We are what we play," promotes the idea that play is a way to learn to care and share. "We believe that caring is more than playing: it's a way of understanding life and building, from childhood, a more humane and tender future," the management team states.
With the imminent launch of the new collection, Muñecas Antonio Juan reaffirms its commitment to projecting its traditional values into the future, using the platform of Núremberg to connect with the global market under the motto: "Because if we are what we play, let's play to be better."
Key points and frequently asked questions about Antonio Juan Dolls at Spielwarenmesse
- What new products will the brand be presenting at the 2026 trade fair? They present the collection Folk-Bohocharacterized by bohemian styles, natural textures, earth colors and a fusion between traditional craftsmanship and modern design.
- What is the relevance of Spielwarenmesse for the sector? It is the world's leading trade fair with more than 2.300 exhibitors and 57.500 visitors, considered the epicenter where trends are set and international toy deals are closed.
- What is the company's current philosophy? Run by the second generation of the family since OnilThey promote "conscious" and slow play, understanding the toy as a tool to transmit values of care and humanity.
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