VIP District, part of Epassi Group, is born to dominate the Spanish employee wellness and benefits market.

 

The Union of VIP District, with more than 15 years of leadership in the Spanish market of commitment and talent loyalty, and the Epassi Group, recognized by the Financial Times As one of the fastest-growing companies in Europe for four consecutive years (2022-2025), the new entity is in an unbeatable position. The Epassi Group, with a digital platform serving more than 50.000 companies and 36 million potential users, has particularly valued the great penetration potential and capillarity of the Spanish company.

 

VIP District contributes to the alliance more than 3.000 client companies and 7 million active users in Europe, in addition to a territorial presence with offices in Spain, Italy, Portugal, France, Germany and the NetherlandsThis pan-European coverage, combined with local knowledge, is key to the growth strategy. With more than 1.000 employees Distributed across 12 Epassi Group companies, the merged entity seeks to boost corporate training to create prosperous workplaces.

 

 

This move unites two complementary leaders, reinforcing their joint mission to improve the daily lives of millions of employees in Europe.

 

 

The new company will maintain its focus on the current service portfolio, which includes programs discounts, recognition, internal communication y employee benefitsHowever, the support of the Nordic giant will allow the gradual incorporation of new capabilities in well-being and benefits, with the aim of consolidating the Europe's most complete "all-in-one" platform for the period 2026/27.

 

The expansion responds to the growing demand for comprehensive solutions in a market segment undergoing profound transformation. The market for digital employee management solutions in Europe is estimated to be will grow at an annual rate of 7,6% between 2025 and 2033, with the forecast being that reached 8.338 billion euros at the end of that period.

 

Impact of investment on the Spanish labor market

 

This international investment comes at a critical time for the Spanish labor market, which is facing alarming figures en absenteeism y job rotation. Reports from 2025 indicate that the absenteeism rate in Spain soared to 7,0 %, which affects almost 1,6 million employees daily. In addition, Spain leads the labor turnover in Europe, with a rate of 10,8 %, which translates into up to 2,4 million Spaniards changing jobs every quarter.

 

Companies are recognizing that investment in well-being and employee experience is critical to combating these negative metrics and building more productive and engaged teams. The HR technology market is migrating from task automation (such as payroll or candidate screening) towards solutions that address the most important business challenges: retention and engagement.

 

Statements by the CEO of VIP District, Part of Epassi Group, Jesus Alonso, underline the strategic relevance of the operation: “Spain is a strategic market due to its size, dynamism, and the sophistication of its companies. With the support of the Epassi Group, we are focusing on our current portfolio to continue adding value and preparing, in an orderly manner, for the incorporation of new wellness and benefits capabilities.”. Alonso also highlighted the direct benefit to his clients: “For our customers, this means direct access to a larger-scale technology infrastructure and a pan-European services ecosystem, which will reach full operational capacity between 2026 and 2027, strengthening their competitiveness and growth potential.".

 

In the European context, more than 25% of the total HR technology market is concentrated in the region. There is an increase in 40% in the use of cloud-based human resources software and a growth of 30% on digital employee experience (EXP) platforms, which demonstrates the tendency of organizations to focus on job satisfaction and talent retention as key elements of their corporate and international business strategy.