Modular cloud-based technology
Nearly 200 stores in France and the Netherlands already use Openbravo, a number that will increase to around 350 before the summer, including those in other countries such as Ireland.
![[Img # 52779]](https://empresaexterior.com/upload/images/06_2023/5220_openbravo_cr.jpg)
Openbravo, a global provider of a cloud-based unified commerce platform for retail chains, announced the deployment of its store solution in the group SMCP. Nearly 200 stores in France and Netherlands already using Openbravo, a number that will increase to around 350 before the summer, including those from other countries such as Ireland, to be followed by the rest in the months after the summer, to manage the store operations of the group's four brands.
To accelerate SMCP's unified commerce strategy and further strengthen its reputation for premium shopping experience and personalized services, the group chose Openbravo as the single cloud-based commerce platform for its four brands: Sandro, Maje, Claudie Pierlot and Fursac, in more than 1.600 stores and 46 countries. The new solution will help SMCP achieve centralized management and visibility of all stores and sales terminals from a single point and will facilitate the implementation of new functions and faster exchange of innovation between brands.
"We chose Openbravo because of its modular, cloud-based technology and its extensive unified commerce coverage. “We are committed to a rapidly growing company that offers us a true strategic partnership. With a strong focus on the future, we believe that Openbravo's solution will provide us with the agility to innovate for our customers and achieve our business objectives,” he said. Marie-Caroline Bénézet, Director of Operations and Transformation at SMCP.
Thanks to Openbravo, SMCP will be able to more efficiently support a variety of purchasing scenarios and options
These include unified commerce services such as Ship-from-Store, more flexible management of pricing and in-store operations, as well as improved payment options through the certified Openbravo connector with Adyen. The new solution will also improve visibility and management of in-store inventory during all daily and end-of-season operations.
The project will also include integration with several legacy systems, facilitated by Openbravo's rich web services-based API.
“We are very proud to be working with SMCP, a leading client in the accessible luxury fashion and accessories sector, through a strong co-innovation partnership that once again demonstrates our value to this type of retailer. We are delighted to accompany them on this journey, which will result in key business benefits to support SMCP’s future growth and challenges,” he said. Marco de Vries, CEO of Openbravo.
Any questions about this news?
Talk to Coexia, the AI of the foreign trade
