The Spanish company is clear that the work is not just a matter of translation and dubbing, it is about knowing the target market and working with people familiar with their preferences and the tastes of their users.
Pink Noise has announced the opening of an office in Mexico. TheSpanish video game company He said that in recent years the gaming industry has been giving greater importance to the countries ofLatin America, which represent emerging economies full of players eager to play their games on their own language, with voices they are familiar with.
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We have been localizing games in Spanish America for some years now, and we have acquired the necessary experience to take a step forward and move to Mexico. We believe it is important to be there, working side by side with local professionals to create a new team ofMexico Pinknoisers who will join our family, the company says.
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The company reduces costs by using the Spanish version of the game but adapting it to Latin American Spanish. On the other hand, pre- and post-production audio costs are shared by both versions.
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Regarding acculturation, he emphasizes that it is not just a matter of translation and dubbing, it is about knowing the target market and working with people familiar with their preferences and the tastes of their users. Although Spain and Latin America speak the same language, they are totally different markets. Additionally, the company benefits from years of experience in the European video game sector.
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