PONS IP, best Spanish brand firm in 2020

Leader in EU trademark applications since its creation in 1996

PONS IP, a global firm specialized in comprehensive industrial and intellectual property advice, has obtained the “Firm of the Year 2020” award in the category of Advice and Processing of Trademarks (Firm of theYear – Trademark Prosecution Patent & Trademark Attorney) during the XVI Virtual Gala of the Managing IP Awards 2020 organized by the specialized publication Managing Intellectual Property (MIP) for Europe, Middle East and Africa (EMEA).

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This annual award, the most complete and respected in the sector, recognizes the achievements of the most innovative firms and lawyers in the international market who stood out for their work in the last 12 months. In its 16th edition, the program has recognized the work of the main law firms in Europe in a wide range of IP practice areas and more than 30 jurisdictions based on insights from MIP's research analysts collected from thousands of law firms, IP professionals and their clients' feedback. through interviews, emails and online surveys.

The Managing IP 2020 Awards have also highlighted the work of the PONS IP Patent Area, which in this edition has been placed among the five most prominent firms in Spain in Patent Advice and Registration (Patent Prosecution) during the last

The award for PONS IP is in line with its historical leadership in EU branding, since, since the creation of this type of industrial property in 1996, PONS IP is the most active Spanish firm in advising and registering trademarks before the EUIPO, with nearly 10.000 brands processed for its national and international clients and nearly 600 during 2020 alone, where it also led this classification among Spanish IP firms.

“It is an honor to receive this award from MIP,” he said. Nuria Marcos, general director of PONS IP. “This recognition would not have been possible without the commitment and professionalism of our Brand team, and without the trust of our clients and partners, especially in 2020. In a particularly complex and changing context like the current one, industrial property and specifically brands, must be understood as useful instruments to promote the generation of an identity for the country and its companies, supporting economic recovery.”

The 2020 Managing IP Awards also served to highlight the work of the PONS IP Patent Area, which in this edition has also managed to place itself among the five most prominent firms in Spain in Patent Advice and Registration (Patent Prosecution) during the last year according to Managing Intellectual Property.