PONS IP strengthens its offering of advanced services for the management of industrial and intellectual property assets with the launch of ALERTA

A new technology-based service for the surveillance and comprehensive protection of brands

The legaltech solution, designed by PONS IP, provides comprehensive, personalized and flexible coverage through four specific areas: Registry ALERT, Customs ALERT, Online ALERT and Domain ALERT.

PONS IP, a global company specialized in Industrial and Intellectual Property, has announced the launch of ALERT, an new technology-based service specialized in the surveillance and comprehensive protection of brands from the earliest phase of registration and protection to their access, distribution and growth in the market. With this launch, PONS IP expands and reinforces its offer of advanced services for the management of industrial and intellectual property assets after the launch in 2020 of Safe Evidence, online platform to manage intangible assets based on tecnología blockchain, advanced signature and qualified time stamps.

The legaltech solution, designed by the PONS IP team, was created with the objective of providing comprehensive, personalized and flexible coverage through four specific areas: Registry ALERT, which helps prevent the registration of similar or the same trademarks at the national and international level, Customs ALERT, a solution that facilitates the control, entry and exit of counterfeit products in more than 180 countries, Online ALERT, which prevents, detects and responds to attacks that cybercriminals carry out on brands on the Internet and ALERT Domains, a specialized service that allows the monitoring, detection and issuance of alerts for domains that match trademark rights.

Among the advantages of the ALERTA service is the intensive use of technology, since each PONS IP solution in ALERTA combines the company's experience with the advantages offered by the machine learning and big data (among others), as well as the use of online platforms and access to the main technology companies such as Google, Facebook or Twitter to avoid up to 95% of the risk of suffering infringements that may threaten the use, value and reputation of the brand in online and physical environments.

From the earliest phase of protecting a brand, to its access, distribution and growth in the market, ALERTA monitors and protects brands, focusing on both online and offline channels.

In view Nuria Marcos, general director of PONS IP, the great challenge that companies experience today in a global and technological market that is constantly evolving, is protecting the knowledge and innovations they generate in order to maintain their competitiveness. If having an adequate feasibility and brand protection plan is essential in the first phases of creating this asset, its monitoring is a key and determining factor throughout its life cycle. An unmonitored brand can see its reputation and value threatened, and even be the cause of loss of results within the organization.”