Book presentation: "How to Do Business with China" by Antonio Liu Yang

In this book, the author draws on his experience working between both countries to explain, from a very practical perspective, why some companies manage to establish themselves in the Chinese market while others fail.

Key issues are also addressed, such as guanxi, the building of trust relationships, implicit communication in negotiation, or the most common cultural mistakes made in the West.

Date: February 16

Time: 19.00h

Location: Cupra City Garage (C/ Serrano, 88)