The ICEX leads the institutional trust ranking
“The Spain brand reaches its historical maximum in trust, it reaches its historical maximum in external reputation, in external image and also in generated trust,” explained the general director of MESIAS – Spain Brand Intelligence.
This Wednesday it was presented at the ICEX - Spanish Institute for Foreign Trade el “Spain Brand Confidence Index 2019”, the report reflects that 66% of managers and businessmen, of the more than 28 thousand consulted, have a lot of confidence or complete confidence in the Spain brand.
" Spain brand "it reaches its historical maximum in trust, it reaches its historical maximum in external reputation, in external image and also in generated trust," he explained. José María Cubillo, general director of MESIAS – Brand Intelligence Spain, responsible for the project.
Data from the study also indicate that more than 60% of those surveyed affirm that the Spain brand offers them security in their process external expansion and 51% say it helps them sell. “In another country, the first indirect indicator of quality that people use to see if that brand can be reliable or not is precisely its territorial origin,” he points out. Cubillo, which also explains that in “all the brands of SMEs that do not have large marketing and communication budgets, the country brand, in this case the Spain brand, has a very positive effect.”
The index also analyzes the trust that businessmen have in institutions linked to the Capabilities y ICEX leads this ranking of institutional trust since the study was carried out six years ago. “This fundamentally strengthens us on the path we are developing,” he commented. María Peña, CEO of ICEX.
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