Proexca promotes the talent of four Canary Island brands at Madrid Fashion Week

 

Next Tuesday, the islands' fashion industry will reach a milestone in its internationalization strategy with the participation of four Canarian brands in the Madrid Fashion Week. The signatures Lepa Punca, GalloBuey, Siliza Joyas de Fuego y Angie Vásquez have been selected by the renowned designer Juan Duyos to complement their Spring 2026 collection, under the mentorship of Proexca.

 

Positioning and market access strategy

 

The deputy minister of Presidencia and president of Proexca, Alfonso CabelloThis morning, he presented the details of this collaboration at the Círculo de Bellas Artes de Santa Cruz de TenerifeDuring the event, he was accompanied by the designers from the participating companies and by Silvia Camacho, fashion technician of the public entity.

 

As highlighted Alfonso Cabello“In the islands, we have a unique asset: creative talent. But talent doesn't scale on its own; it needs access to the market, structure, and a competitive environment. That's why, from Proexca we promote the Fashion Sector Plan; it builds progressive positioning, generates a trajectory and facilitates real access to buying and selling circuits where the future of the sector is decided.”

 

Collaboration with national haute couture

 

The designer Juan Duyos, who holds the presidency of the Asociación Creadores de Moda de España (ACME), has integrated these Canary Island proposals into its collection "Wonderland", which will be exhibited in the Instituto Cervantes de MadridThe aesthetic proposal of Duyos For the spring 2026 season, the collection is characterized by structured silhouettes, strategic draping, and flowing dresses.

 

The contribution of the Canary Islands ecosystem to this parade includes:

 

• 3D printed handbags Francisco Luque, Of the brand GalloBueyfocused on sustainable innovation.
• Handbags and belts from the brand of Lanzarote, Angie Vásquez.
• The handcrafted jewelry of Melisa Rodríguez (Lepa Punca, La Palma) and Silvia de Noia (Siliza Joyas de Fuego, Lanzarote).

 

Economic and sectoral impact in the Canary Islands

The fashion industry in the archipelago not only represents cultural value, but also a growing weight in the regional economy. The concept Slow Fashion Canarias brings together companies under the seal Canary Islands Fashion Islands, which coordinates the programs of the various island councils.

 

The following details the key economic indicators for the manufacturing and design sector in the islands:

 

Economic Indicator	Value / Percentage
Contribution of the manufacturing industry to the Canary Islands' GDP	2,7 %
Weight of the sector in the total exports of the islands	2,9 %
Strategic axes of the sector	Sustainability and Premium Brands
Integrated programs	Tenerife, Gran Canaria, Lanzarote, Fuerteventura, La Palma, La Gomera and El Hierro

 

For local creators, this catwalk in Madrid It constitutes a fundamental showcase to attract the attention of the international industry towards a production model based on the sustainability of materials and processes.

 

Key points and frequently asked questions about Canarian fashion in Madrid

Which Canary Island brands are participating in Madrid Fashion Week?

The participating brands are Lepa Punca, GalloBuey, Siliza Joyas de Fuego y Angie Vásquez, all under the coordination of Proexca.

What is the objective of this commercial action?

The main objective is to facilitate real access to buying and selling circuits and improve the competitive positioning of Canary Islands creative talent in national and international markets.

What is the role of fashion in the islands' economy?

The manufacturing industry, which includes clothing, represents 2,7% of GDP. Canarias and represents 2,9% of its total exports.