PROVACUNO attends SIAL Paris as the capital forum to advance on the path of greater internationalization

From 15 to 19 October

The Provacuno stand will be the epicenter of commercial contacts and will also have a gastronomic area to show the excellence of the product.

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The European beef sector attends, from October 15 to 19, SIAL Paris, one of the largest agri-food fairs in the International panorama, showing some of its most notable competitive strengths, such as high parameters in quality, traceability, food safety, animal welfare and commitment to sustainability.

 

From the Interprofessional Agri-Food Organization of Beef (PROVACCINE) - an entity made up of organizations from the production and processing and marketing sectors - emphasize that SIAL is a capital forum to advance on the path of greater Capabilities and an unparalleled showcase.

 

The Provacuno stand will be the epicenter of commercial contacts and will also have a gastronomic area to show the excellence of the product, with the collaboration of chef Fran Martínez (2 Michelin stars).

 

The city of Paris is, in fact, a benchmark for the sector in its no-return commitment to greater sustainability. Since it began its activity, PROVACUNO has been promoting different research and technological development projects to achieve the objectives agreed upon worldwide in the Paris Climate Summit, COP21In the year 2015.

 

SIAL in Paris in one of the most important events in the world, which will highlight the European production model, which integrates the most demanding protocols on the planet in areas such as quality, traceability, food safety

 

It was the starting point for the launch of the strategy Carbon Neutral Beef 2050, with the aim of achieving climate neutrality for the sector by that year. PROVACUNO, within this strategy, has deployed a Code of Good Environmental Practices, prepared by a group of 17 researchers from 7 research centers belonging to the Remedia Network, as a cornerstone of the aforementioned strategy.

 

“SIAL in Paris is one of the most important trade fairs in the world, which will allow us to showcase the European production model, integrating the most demanding protocols on the planet in areas such as quality, traceability, food safety, support for rural communities, commitment to reducing emissions and caring for the environment, without forgetting the highest guarantees of animal welfare,” remarked Javier López, director of PROVACUNO. These aspects are highlighted in the information campaignBecome a Cowboy- Proud of EU Beef» (2020-2023), which PROVACUNO promotes together with its counterpart Belgium APAQ-W with the aim of strengthening the competitiveness of the European sector.

 

“SIAL will be a top-level forum that will allow us to learn about this campaign and, ultimately, showcase the distinctive values ​​of the EU production system. At the same time, there will be a busy schedule of business meetings, and we will demonstrate the benefits of an excellent product,” he emphasized. director of PROVACUNO, Javier López.

 

European Beef companies are managing to position their products in the major non-EU destinations of the Southeast Asia, Middle East, or America. In this way, the beef sector not only creates economic value for Europe, but also contributes to establishing population in rural areas, minimizing the exodus from the countryside to the cities, by generating employment in areas at risk of depopulation.

 

European model: the most demanding in the world

PROVACUNO highlights the enormous efforts of an increasingly modern and professionalized sector, which responds to new consumer demands while also aiming to contribute as a key player to achieving the goals set by the EU in the "Green Deal" and "Farm to Fork" strategies.

 

In Spain, the beef sector comprises 115.000 farms – 40% of which are located in municipalities at risk of depopulation – 5,8 million head of cattle, 238 industries, 718.000 tons produced annually with a value exceeding 3.000 billion euros, and more than 132.000 direct jobs, according to the report "Analysis of the Spanish Beef Sector," presented by PROVACUNO in June 2022. This is the largest and most comprehensive analysis to date, highlighting the essential role of this sector in the rural economy and in the fight against depopulation.