Participating companies, such as Asturias Land and Sea, Oquendo Coffees, Campillo Cheeses, Trabanco and El Gaitero Group, exhibited the best of their gastronomic offering.
Asturian products, including cider, cheese and coffee, sparked considerable interest among almost 100 attendees, including buyers, importers and distributors from the gourmet sector. Asturian cider, in particular, generated great excitement in the British market, which increasingly values natural fermented beverages. The cheeses were praised for their authenticity and tradition, and the coffee surprised with its flavour.
These events continue to open up new opportunities for Asturian products, which fit perfectly into the UK gourmet market.
During the event, the chef Omar Allibhoy He led the tasting "The Authentic Flavours of Asturias: A Gourmet Revelation", which allowed attendees to taste Asturian products, thus consolidating the interest of the British market in the region's food.
Asturex has implemented a strategic plan for international promotion for the food and beverage sector, focusing on markets such as the United Kingdom, which continues to be of great importance for Spain, despite the BrexitExports of Asturian agri-food products have experienced constant growth, especially in cheeses and cider, products that fit in with the British trend towards organic and artisanal products.