On October 25, the working group Asturex Women and Internationalization will celebrate a new day at the facilities of Asturex, with the aim of promoting networking and visibility of Asturian female entrepreneurs and businesswomen on the international level.
The day will feature an inspiring lecture by Gabriela Salinas, international brand expert, graduate "Brand and value creation: there is no growth without a brand." In his speech, Gabriela Salinas It will address key topics for CEOs and CMOs, such as branding investment and the balance between communication channels. "How much should we invest in branding? How can we maximize brand value? These are crucial questions that every company must ask itself to ensure its growth," Salinas explained.
During the talk, examples from large global companies will be presented and practical tools based on case studies will be offered. With a professional career that includes collaborations with brands such as Bank of America, Repsol, Telefónica y Johnson & JohnsonGabriela will provide valuable insight into how intangible assets, especially brands, are transforming value creation in companies.
Following the conference, a session will be held networking so that participants can get to know each other and strengthen their professional and personal connections. In addition, there will be an activity aimed at giving visibility and projection to female entrepreneurs, highlighting the importance of the role of women in business internationalization.
This event offers a unique opportunity to learn, connect and raise awareness about women's careers in the global business world.
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