La Denominación de Origen Calificada (DOCa) Rioja has presented the official balance sheet of its Centennial, a period between February 2025 and February 2026, consolidating itself as the epicenter of excellence in the foreign trade of wine. Under the presidency of Raquel Pérez Cuevas, Regulatory Council has implemented a global agenda that has impacted millions of consumers and professionals in eight strategic countries.
The institutional and promotional rollout has generated record visibility for the region. In the Spanish market alone, the Centennial This resulted in over 4.000 news pieces and an average monthly audience of 316 million people. This impact is further enhanced by the campaign "Live a Rioja", which affected eight out of ten adults in España, highlighting the brand's strength in the sector B2B and high consumption.
Institutional milestones and projection in strategic markets
The commemoration had the support of the highest level, with the day presided over by [name missing] being a highlight. S.M. el Rey Felipe VI on June 5th. This event brought together key figures such as Minister of Agriculture and Fisheries and the regional presidents of La Rioja, Euskadi y NavarraInternationally, the DOCa Rioja It strengthened its presence in key export markets such as Estados Unidos, Reino Unido, Alemania, China y México.
In terms of product, the Centennial It has been immortalized with the launch of the limited edition wine IMAZ Gran Reserva 2019, Bodegas El Coto de RiojaSelected after a rigorous process from among more than one hundred candidates. Furthermore, the sector's literature has been enriched by this work. "One Hundred Reasons to Toast", from the journalist Javier Pascual.
| Impact Indicator | Figure / Milestone |
|---|---|
| Participants in global events | More than 15.000 people |
| Average monthly audience (Spain) | 316 million |
| Impact of the "Live a Rioja" campaign | 300 million |
| Countries with specific actions | 8 countries |
| Official wine of the Centenary | IMAZ Gran Reserva 2019 |
Recognition and future of the designation
The quality of the region's assets has been endorsed by leading international publications. global business and wine criticism. Publications such as Forbes, The Drinks Business, Decanter and Guía Peñín They have awarded top scores and prizes for innovation. Among them, the award for Actualidad Económica at "100 Best Ideas of the Year".
Looking ahead, the Regulatory Council He's already designing a new one. Action plan which will be activated in the next three months. According to Raquel Pérez Cuevas"Rioja is already writing its next 100 years and is starting them with enthusiasm, but also with the great responsibility it deserves."
- Sustained leadership: Rioja remains the most awarded DO in international competitions such as the Concurso Mundial de Bruselas.
- Social connection: Presence at high-profile events such as Premios Goya and the awards of Esquire y Elle Gourmet.
- Sectoral collaboration: Headquarters of the General Assembly of CECRV, reinforcing the union of the designations of origin.
Key points and frequently asked questions about the Rioja Centenary
What was the total media reach of the Centenary in Spain?
It managed to generate nearly 4.000 news pieces and more than 13.000 mentions, with an average monthly audience of 316 million people and 300 million additional advertising impressions.
Which international markets were prioritized in this commemoration?
La DOCa Rioja deployed actions in key markets such as Suiza, Reino Unido, Alemania, Estados Unidos, Canadá, México y China.
What milestones mark the beginning of the next one hundred years of the denomination?
The start of the new century for the designation is marked by the "Centenary Harvest" of exceptional quality and the launch of a new strategic Action Plan within three months.
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