Geopolitics, sustainability and digitalization
Banco Sabadell continues to hold sessions that help Spanish companies develop new markets and strategies.
On this occasion they wanted to convey the new challenges of companies in a changing international market, where increasingly present aspects, such as geopolitics, sustainability or digitalization, force us to take more and more into account local factors, transforming traditional internationalization strategies.
They participated in the day carlos dalmau, Director of International at Banco Sabadell and Diego Guri, deputy director general of AMEC, the community of internationalized industrial companies, with more than 30 years of experience in supporting the internalization of enterprises, Especially SMEs, both in the public sector and in the private sector.
From amec They explained that glocalization is an approach that seeks to balance the advantages of globalization with the need to adapt to local conditions. It is a strategy that can help companies succeed in international markets. Requires a deep understanding of local conditions. Companies that are able to adapt to the needs and preferences of each market are more likely to be successful in the international market. For small businesses, he recommended that to compete in the global market Networks must be created with local partners: this allows small businesses to access markets and resources that they could not reach on their own.; and that they must be flexible and adaptable: small businesses must be prepared to adapt to market changes and new trends.
Guri gave examples like Coca-Cola and McDonald's. He said that these companies are known for their global strategies, but they also adapt their products and services to local needs. For example, Coca-Cola in Spain has a different flavor than United StatesMcDonald's offers menus adapted to each country. To succeed, Guri indicated, companies must find the right balance between standardization and adaptation.
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