Sage Iberia leads growth in Europe with AI as an engine for SMEs

 

Sage Iberia It closed fiscal year 2025 consolidating its position as the fastest-growing European region for the multinational, registering a 10% increase in total revenue. Under the leadership of José Luis Martín ZabalaThe company is reinforcing its commitment to the Artificial Intelligence and the cloud to lead the digital transformation of SMEs in España y Portugal.

 

FY25 Results: Double-digit growth and consolidation of the SaaS model

 

In an environment marked by economic uncertainty, Sage, a global leader in accounting and management technology, has presented in Madrid a robust financial balance sheet corresponding to its fiscal year 2025, which ended last September. José Luis Martín Zabala, Managing Director of Sage IberiaHe explained that the subsidiary not only led the growth in Europabut also achieved a 12% increase in recurring annual revenue.

 

The cloud migration strategy has been key. The company reports a 40% increase in service revenue. cloudHaving carried out more than 2.000 migrations during this period, cloud penetration has now reached 86%, demonstrating the accelerated adaptation of businesses to new technologies.

 

Financial Indicator FY25	Key Data
Total revenue growth	+ 10 % (Leader in Europa)
Recurring annual revenue	+ 12 %
New customers	+ 10.500
Cloud services revenue	+ 40 %
Renewal rate	102 %

 

The postponement of the mandatory use of electronic invoicing (Verifactu) to 2027 has created a dual scenario. As explained Martín Zabala"Although it may sound cliché, many companies waited until the last minute, which meant that in 2025, the software manufacturing sector experienced a tsunami caused by the surge in demand." The executive added that postponing the measure now allows companies to do so "with time, in a planned way, and by properly adopting the technology."

 

 

Strategic axes for 2026: AI and verticalization

 

Looking ahead to fiscal year 2026, Sage has defined a roadmap focused on four fundamental pillars to maintain its leadership in the business management solutions market:

• Focus on small businesses: To provide digital tools that ensure resilience and operational efficiency in a dynamic economic environment.
• Strengthening Cloud and AI capabilities: Boost the lower-middle segment with Sage 200Optimizing business management through artificial intelligence.
• Solutions for medium-sized businesses: Evolution of products such as Sage X3 y Sage XRT (treasury), betting on the verticalization to meet specific digitization demands.
• 'AI First' culture: To establish the company as a leader in AI integration, through internal training and the creation of a collaborative community with partners and customers.

 

Iberia as a Centre of Excellence in Artificial Intelligence

 

One of the most relevant announcements for the region is the global agreement with Augusta Labs, a Portuguese AI lab. This strategic alliance will allow the integration of the engineering teams of Augusta Labs in the development of products of Sageaccelerating the implementation of automation and real-time intelligence.

 

Multidisciplinary teams will work on key areas such as Sage Payroll, Sage Active y Sage 300“This collaboration gives us the initial momentum we needed (…) Furthermore, it is the best proof that Sage "It has its sights set on Iberia as a pioneering technological hub for innovation," he stated. José Luis Martín Zabalaalso highlighting the opening of the HUB of Barcelona.

 

Pioneering social impact in Spain

 

Finally, the technology company has selected España as a pioneering country in Europa for the launch of Sage Foundation Grow ProgramThis initiative, which will begin on February 4, will connect company executives with NGO leaders to work on strategic growth projects, redefining Corporate Social Responsibility towards knowledge transfer.

 

Key points and frequently asked questions about Sage's strategy

What impact has the delay of the Create and Grow Law had on the results?
Despite the postponement of mandatory electronic invoicing to 2027, demand skyrocketed in 2025. Sage He believes this delay is positive because it allows companies to adopt the technology in a planned rather than rushed manner.

What does the alliance with Augusta Labs consist of?
It is a global agreement to integrate the Portuguese laboratory team Augusta Labs in the product structure of SageIts objective is to accelerate the development of capabilities in AI agent and applied in solutions such as payroll and financial management.

What is Sage's main focus for 2026?
The strategy is based on consolidating an "AI first" culture, boosting cloud solutions for SMEs (especially Sage 200, X3 y XRT) and strengthen its position in the Iberian market as hub technological.