The company began its international career in 1989
In its international expansion, Sanaví has had the support of Extenda-Andalucía Exportation and Foreign Investment.
Andalucía have a great moment in the international markets by reaching 34.552 million euros in exports for the first time in history in 2021, with a growth of 24,2% compared to the previous year. This is thanks to internationally successful companies like Granada Sanavi, specialized in the production and marketing of foods for special diets and for medical use.
Pioneer in the manufacture of cookies, pasta and other mixes focused on healthy medical diets, the company Sanavi It began its journey in 1982, demonstrating a great vision for the future of the healthy food sector, which is now a powerful industry. "We realized there was a significant market niche, as there were practically no products focused on healthy eating, such as sugar-free, gluten-free, or low-protein options," they explain. María del Mar Rodríguez, manager of Sanaví.
The company, based in the municipality of Láchar, in Granada, has several specific product lines: Harisin, which includes a wide range of gluten-free foods; Harifen, a brand that integrates references with low protein content, especially indicated for people with liver and kidney diseases; sanasport, with preparations to satisfy the energy needs of athletes; Healthyline, a range to achieve a healthy diet that helps counteract pathologies derived from a poor diet such as diabetes, obesity or cholesterol; and Sanaví Bio, which includes a line of ecological products.
For Sanaví, "quality is a fundamental pillar, from the raw materials to the final product, as well as the competitiveness of our prices, which allows us to reach people with certain pathologies who need it," continues the manager of the Granada-based firm.
Another value of the Andalusian SME is the clear commitment to innovation"R&D plays a very important role in our company. In fact, we are currently participating in a European project, coordinated by the University of Granada"about personalized smart nutrition," he points out. Loli Constantín, technical director of Sanaví.
The company began its international career in 1989, with entry into closer countries, such as Portugal or France"Over the years, we have expanded practically throughout the country." Europe. We also have business in North of Africa, some countries of South Americaas the Argentina or Chile, also in Cuba, and, lately, in U.S.«Assures Angela Cava, head of the export department. "We send very specific lines to these countries, which already account for 40% of the company's sales volume," he points out.
Now, Sanaví is working on opening a branch in central Europe that will facilitate logistical and legal issues in the markets of the old continent. In addition, the company is also working to expand markets towards Asia"We have contact with South Korea, so we will turn to Extenda to provide us with information to carry out procedures there because we want to enter this market," continues the export manager.
Precisely, in its international expansion, Sanaví has had the support of Extenda-Andalusia Export and Foreign Investment"Since 2004, we have carried out numerous activities with Extenda, including training, event attendance, and networking. It has gone quite well; we have opened some markets at the European level and have made some very interesting contacts in other markets." South America", Cava asserts.
Among its future plans, Sanaví also projects "expanding our Harifen product line, which is the one we have the most of abroad, as well as further promoting our organic product line in Europe and opening up to other markets, in addition to the most recent ones, Poland and Romania", concludes Ángela Cava.
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