Alliances in the fruit and vegetable sector
The fruit and vegetable company SanLucar has acquired a majority stake in the US-based Twin River Berries. This strategic alliance aims to consolidate the Spanish firm's expansion in the North American and Asian markets, combining local production with a global supply chain.
The fruit and vegetable company SanLucar has acquired a majority stake in Twin River Berries, consolidating its expansion in the United States and Asia. The agreement creates an integrated platform to supply premium fruit year-round on both continents.
The operation unites two leading players in the sector: SanLucar, a firm based in Puzol (Valencia) and leader in premium fruit in Europa, and Twin River Berries, one of the main producers and marketers of berries in Estados Unidos, based on Portland (Oregon). For SanLucarThis acquisition represents a decisive step in its international growth strategy, strengthening its presence in the competitive North American market after three years of operations in the region.
Both companies share the goal of becoming the go-to source for high-end fruit for customers in Norteamérica y Asia"This alliance represents a milestone in our mission to bring extraordinary flavor to consumers around the world," he stated. Stephan Rötzer, founder and owner of SanLucar Fruit, S.L.U that holds the top spot. "Twin River Berries "They share our passion for quality, our commitment to responsible agriculture, and our belief that premium fruit should be available every day of the year."
An alliance to lead the premium market
The new integrated structure will operate jointly, combining the global supply chain and exclusive varieties of SanLucar with the network of producers and the consolidated commercial relationships of Twin River Berries en Estados UnidosThe offer will also include the brand Oregon Berry, widely recognized in Asian markets.
To Armin Rehberg, CEO of the Group SanLucarThe operation has a special meaning for me: "For me it's like coming home, since I started my professional career 30 years ago in American retail." Rehberg It underlines the value of the new alliance: "Together with Twin River y Ben we will also be able to transfer to Estados Unidos y Asia our philosophy 'from farm to table'"Offering our distribution clients and consumers differentiated proposals based on our premium production, our brand and our services."
Synergies and value for the supply chain
From a distribution perspective, this alliance guarantees a stable supply throughout the year, a genetic advantage in the varieties, and the backing of a well-established premium brand. For agricultural producers, the new platform opens access to new markets and strengthens commercial programs in a value-added supply chain, where quality and sustainability are paramount.
A key strategic element is the incorporation of operations of Twin River Berries en MéxicoThis productive region, which until now was not part of the structure of SanLucarThis strengthens product availability during the winter and shoulder seasons. This integration optimizes logistics and enables a more efficient global supply model across three continents: Norteamérica, Asia y Europa.
Ben EscoePresident and CEO of Twin River BerriesHe highlighted the mutual benefits of the operation: "Joining forces with SanLucar It accelerates everything we've been building for years. The combination of its genetics, international reach, and brand leadership with our production platform in Estados Unidos "It creates an organization exceptionally well-prepared to serve customers who seek the best the market has to offer."
| Concept | Date |
|---|---|
| Foundation year | 1993 |
| Headquarters | Valencia, España |
| Approximate annual revenue | 1.000 millones de euros |
| Employees | Approximately 5.000 |
| Commercial presence | More than 35 countries |
Key points and frequently asked questions about the SanLucar-Twin River Berries alliance
For a Spanish company, what does this acquisition imply in terms of global strategy?
This operation is a clear example of internationalization through acquisition to gain market share in strategic regions. For a Spanish firm, it allows immediate access to a consolidated production and distribution network in Norteaméricaovercoming barriers to entry and accelerating growth in high-value markets such as Estados Unidos y Asia.
How does this operation affect the supply chain of premium fruit to North America?
The alliance creates a a more resilient and efficient supply chainBy integrating the production of Twin River Berries en Estados Unidos y México, SanLucar This allows us to guarantee a continuous supply of berries throughout the year. This reduces dependence on off-season imports from other continents and optimizes logistics costs, ensuring greater product freshness for the end consumer.
What is the main advantage for distributors in the United States and Asia?
The key advantage for retailers is access to a single and reliable supplier which offers a portfolio of premium fruit with consistent availability and backed by a strong brand. The combination of the know-how of SanLucar in branding and productive excellence of Twin River Berries It allows distributors to differentiate themselves at the point of sale, build customer loyalty, and increase the value of the shopping basket.
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