The announcement took place within the framework of the 4YFN, parallel event to the Mobile World Congress in Barcelona, consolidating the importance of this challenge in the entrepreneurial ecosystem. The solutions presented by the winning companies range from the optimization of electric mobility to revolutionary customer service based on generative artificial intelligence.
"Customer experience is one of the fundamental pillars of business success," he stated. Asier Gonzalez, business director of institutions and companies of Santander Spain"At Banco Santander, we aspire to be the best open platform for financial services, and to achieve this, putting the customer at the center and applying all our technological, operational and innovative capabilities is absolutely key."
david del val, global director of Open Gateway at TelefónicaHe highlighted the potential of Open Gateway APIs to drive innovation: “Open Gateway APIs are providing a new range of possibilities for startups and scaleups to develop innovative solutions that transform the customer experience. We are very excited about the success of the challenge launched last October, where entrepreneurs achieved a high level of innovation and were able to leverage the power of Telefónica's networks to create more personalized and seamless experiences.”
Among the winning startups, the following stand out:
EV8 Switch (UK): Its software simplifies the transition to electric vehicles, optimizing charging and energy efficiency.
Arcube (UK): This data analytics platform enables travel companies to improve loyalty programs.
Lumen (US): Offers personalized customer service using generative AI.
The award-winning scaleups are:
Froged (Spain): Omnichannel platform to personalize customer interactions.
WIVI Vision (Spain): Technology based on 3D video games with AI to diagnose and treat visual problems.
3DDigital Venue (Spain): 3D visualization tool to improve ticket sales and event management.
The winners will receive a total of 120.000 euros in prizes, as well as access to the global community. Santander X 100 and the possibility of connecting with Fintech Station, the open innovation area of Banco Santander.
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